SMS Marketing for Gutter Cleaners: The Only Guide You’ll Ever Need

Let me tell you a quick story.

A small gutter company struggled to stay ahead of its competitors. They relied on door-to-door flyers, word-of-mouth, and Facebook ads. Unfortunately, leads were consistent. Then, they tried something simple – SMS marketing. And you won’t believe that within a week, the company booked more appointments than they had in the entire previous Month. Want to know the secret? It’s a simple SMS like this –

Hey! It’s Jack from ClearFlow Gutters. We’re cleaning homes in your neighbourhood this Friday. Do you want us to stop by? Just reply YES!

And the results were amazing – quick responses, booked slots, and happy customers. It is the magic of SMS marketing for gutter cleaners.

This guide will reveal why SMS works well, how to use it, the best SMS tools for gutter businesses, and tips and tricks to make your message hard to ignore. So, whether you’re a one-person army or have a full-fledged crew, this guide includes everything you want to know.

Why SMS Marketing Works for Gutter Cleaners?

Gutter cleaning is a need-based service. No one wakes up thinking, “I cannot wait to get my gutters cleaned today.” It is seasonal, and most people think about it whenever gutters overflow or leaves pile up. Here is where SMS marketing for gutter cleaners comes into the picture. It meets customers right whenever they need you the most. In the gutter cleaning industry, SMS marketing offers direct and personal connections with clients looking for their gutter maintenance, gutter installation, or gutter repair services.

You might be wondering why SMS marketing works for gutter cleaners. Or what makes it perfect for gutter cleaners? The answer is clear – SMS offers a 98% open rate as compared to email, which is only 20%. People may ignore ads or emails but read texts immediately, especially from local sources. Therefore, it is an extremely effective way to communicate with customers and potential clients.

SMS feels more personal. Here is an example.

Hey, Janet! We will be in your neighbourhood tomorrow to clean the gutters. Do you want to get yours done, too?

Don’t you think this SMS feels more personal than any social media ads?

Besides, SMS is perfect for reminders such as appointment confirmations, seasonal check-ins, or time-of-arrival alerts. Also, as an expert gutter cleaning company, you can effectively communicate your expertise through SMS.

SMS marketing is affordable and simple. You don’t need fancy designs or expensive ad campaigns. One simple SMS can trigger multiple bookings. If you’re still relying on flyers or Facebook posts, you’re missing out on the most direct line to your customers.

It is not only about offering quality gutter cleaning services but also about ensuring your clients are engaged, well-informed, and satisfied with your service. With SMS marketing, your gutter cleaning business can easily achieve this goal.

Proven SMS Marketing Strategies for Gutter Cleaning Business

You’re wrong if you think gutter-cleaning businesses do not need marketing magic. A simple, well-timed SMS can keep your phone ringing and your calendar full.

Whether you’re new to SMS marketing for gutter cleaning or looking to fine-tune your approach, the following strategies will help you win more customers and keep them coming back.

1. Send Seasonal Reminder Texts

Gutter cleaning is usually seasonal. So you can send reminders before fall and spring seasons to homeowners. So, they take prompt action and book before their gutters overflow. Remember to schedule these reminders ahead of time. You can use SMS automation to send them to the segmented contacts.

Hey [Customer Name]! Fall leaves are falling fast.

It’s time to clean those gutters.

Book your spot now to avoid water damage.

Reply YES to schedule – [Your Company Name].

2. Offer First-Time Customer Discounts

You can offer a small incentive to make someone choose your service over your competitors. Offer some discount and make it easy to claim.

Welcome to [Your Customer Name]! First-time customers get [X%] discount on gutter cleaning this month.

Book now- slots fill fast.

Text back to claim your offer.

3. Send Appointment Confirmations and Reminders

Don’t let no-shows spoil your day. You can use SMS to confirm bookings and remind your clients about their upcoming appointments.

Hi [Customer Name]! Just confirming your gutter cleaning appointment for [Date, Time].

Want to reschedule? Reply CHANGE.

4. Do After-Service Follow-Ups

Once your job is done, check in to build rapport. It will help increase repeat business. You can even use follow-up messages to upsell additional services.

Thank you for choosing [Your Company Name], [Customer Name]!

How did we do?

Rate our service on a scale of 1 to 5 ( 1 – OK, 5 – Excellent).

Need anything before winter?

We are just a text away!

5. Request for Referral

Happy customers mean the best marketers. You can ask for referrals while your service is still fresh in their minds.

Hey [Customer Name]! We’re glad we could help with your gutters last week. Do you know a neighbour who needs cleaning, too? Refer them and get [X%] discount on your next service! – [Company Name].

6. Run a Flash Sale for Slow Days

Do you have an open slot this week? You can send a flash SMS deal to fill those slots. It will create urgency and help you monetize your slow days.

Last-minute deal! Get your gutters cleaned THIS Friday only – $20 OFF! The first 3 people to reply ‘CLEAN’ get this offer. – [Company Name].

7. Re-engagement Campagins

Have you not heard from customers in six to twelve months? You can run a re-engagement campaign. You can use automated SMS marketing platforms to filter these customers and schedule re-engagement SMS automatically.

Hey [Customer Name]! It’s been a while. Your gutters might need some love. Book now and get a FREE downspout flush! [Company Name].

8. Send Weather-Based Alerts

If it is a rainy week ahead, you can remind customers of the importance of keeping their gutters clear. This type of SMS adds value by being helpful, not just salesy.

Heavy rain is coming this weekend!

Are your gutters ready?

Avoid overflow damage – call/text [Company Name] to book a fast check-up.

9. Request for Feedback

More five-star reviews mean more visibility. You can send them a polite and post-service review request through SMS. You can keep it short and sweet and include a direct link to your review page.

Thank you for using [Company Name], [Customer Name]!

Could you leave us a quick review?

It helps small businesses like ours grow.

Click here – [Link].

10. Send Holiday and Event-Based Messages

You can stay on your customers’ minds with well-timed greetings or through seasonal check-ins. It keeps your brand on top of your customers’ minds without being overly promotional.

Happy Holidays from [Company Name]!

Wish you a leak-free New Year.

Do you need any last-minute cleaning before guests arrive?

We’ve got two slots open!

Let’s Combine SMS Strategies for Maximum Impact

For example, you just finished a job for a customer named Brian. Here is how you can plan your SMS flow.

1. Day After Service – You can ask for feedback or a review.

You can send your customers a request for feedback on your service.

Thank you for choosing [Your Company Name], Brian! Could you rate us 1-5 (1-Poor, 5 – Outstanding) or leave a review here – [Link]. We appreciate it!

2. Two Months Later – You can send a seasonal reminder

After two months, you can send Brian a seasonal reminder like this:

Hey Brian! Fall cleanup is here. Let’s keep your gutters flowing. Book now and save 10%! – [Your Company Name].

3. Six Months Later – You can send a re-engagement offer.

If you feel you’ve not heard from a customer in 6 months, you can send them a re-engagement offer.

Hi, Brian! It’s been a while – are your gutters still in good shape? Book your spring cleaning now and get the FREE downspout flush.

What are the Best SMS Tools for the Gutter Business?

All SMS platforms are not created equal. You need something simple, affordable, and efficient in the gutter cleaning business. Here are some of the best SMS tools for gutter businesses that you can consider.

1. Textdrip

It is tailored for the service-based industries. Textdrip helps you simplify SMS marketing with its impressive features, such as SMS automation, AI intent detection, contact segmentation, drip campaigns, scheduling, two-way texting, reminder drip, personalization, etc.

This platform is specifically designed for high engagement, excellent automation features, and easy-to-use SMS templates. In short, if you are looking for a no-fuss AI-powered SMS marketing platform that gives you the best results, Textdrip is an excellent option for gutter cleaners ready to scale without losing their personal touch.

2. Podium

If you’re looking for a good local reputation management, review collection, customer chat features, and messaging feature for your gutter business, Podium is a great choice. It easily integrates with Google reviews and is user-friendly. The best thing about this platform is that it comes with a built-in review management and messaging feature. The only downside of this platform is that you need to pay high fees to access its premium features.

3. Simple Texting

This platform is perfect for SMS campaigns and bulk texting. The platform comes with great analytics and scheduling features. The impressive thing about this platform is that it is affordable and offers solid customer support. Its learning curve is easy and comes with helpful, ready-to-use SMS templates. The only drawback of this platform is it has fewer customization options.

4. EZ Texting

If you’re looking for a straightforward and ideal SMS marketing platform for small businesses, EZ Texting is the perfect pick. It has built-in templates and contact management. The platform is affordable but compatible with fewer integrations. Also, it has fewer customization options. So, if you’re a small business starting with SMS marketing, this platform is perfect.

5. Twilio

This SMS marketing platform is best for advanced users or those who want to integrate SMS into custom apps, websites, or CRM. The platform is highly customizable and developer-friendly. Twilio is highly scalable and great for tech-savvy users.

Here are some of the best Twillio alternatives in 2025 that you can also try.

How Gutter Cleaners Can Launch an SMS Marketing Strategy

Here is the step-by-step process that you need to follow to launch an SMS marketing strategy.

First, collect phone numbers legally. You can start building your contact list by adding opt-in forms to your website, asking during booking calls, or using “Text-To-Join” promotions.

For example,

Text CLEAN to 70707 for 15% off your next service.

Remember that you should always get explicit consent before sending an SMS.

Segment your contacts based on location, last service date, service type, etc. It will help you send highly targeted messages instead of spamming everyone.

Select from the best SMS tools for gutter businesses, which we’ve mentioned earlier. You should start with the free trial if possible.

Now, craft your first message. Keep your message short, sweet, friendly, and action-oriented.

For example,

Hey! We’ll be cleaning gutters in your area this week. Do you want us to add to the schedule? Reply YES.

After that, schedule your SMS campaigns. Plan seasonal or monthly campaigns in advance. Ensure to automate where you can.

In the end, use analytics to see open rates, replies, and bookings. You can adjust your timing and messages based on what works best.

How to Craft Effective SMS Campaigns for Gutter Cleaners

Before crafting an SMS campaign, remember your goal, such as whether you want to get more bookings, promote a discount, ask for referrals, or collect reviews. Do not try to achieve everything in that one message.

The text message that you send should be short. Generally, the SMS character limit is 160 characters. So, keep your message under that limit.

Be clear about what you offer and what customers need to do next. Include an effective call-to-action such as “Reply YES,” “Click to Book,” or “Call us Now” to encourage customers to take immediate action.

Personalize your message by including names and neighbourhood information whenever possible. Send the right message at the right time. Schedule your message and use SMS automation to send it at the right time. Also, use limited-time discounts or deadlines to create urgency and motivate quicker action.

  For example,

Hey, James! The spring season is here. Book your cleaning this week and get $30 off. Only 5 spots left! Reply BOOK to grab yours – [Your Company Name, Contact Number]

You can test different styles to see which gets the best response.

SMS or Email: Which is Better for a Gutter Cleaning Business?

Let’s compare SMS and email to better understand which one is best.

You should use both, but if you had to choose one for quick bookings and customer reminders, choose SMS.

Email works better for newsletters, seasonal cleaning checklists, and detailed promos. Check our detailed blog on SMS marketing vs. email marketing to learn which one is more effective for your business.

However, if you want to act smarter, then combine both email and SMS. You can use email for monthly updates and SMS for day-to-day engagement. Here are the best ways to integrate SMS into email marketing to get maximum impact.

Grow Your Gutter Cleaning Business With Textdrip

Gutter cleaning is an essential and in-demand service, and people are willing to pay for it. All you need to do is show up at the right time with the right offer. SMS marketing for gutter cleaners helps because it is personal, instant, and gives faster results. However, you need to choose the right SMS marketing platform, such as Textdrip. It helps with faster booking, better customer engagement, reaching customers where they are, and staying on top of their minds.

Textdrip is built with small service businesses in mind. It makes it easy to create drip campaigns, automate follow-ups, and personalize your outreach without needing any tech expertise.

So, if you’re great at cleaning gutters, let Textdrip help you clean up your schedule with more appointments, reviews, and business. Take its free trial or book a demo and let your messages work as hard as you do.