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Real Estate SMS Marketing
It’s a communication strategy that uses text messages to nurture buyer and seller leads, schedule showings, share listings, send price-related alerts, and followup after closing deals. It allows real estate professionals to send highly personalized, time-sensitive text messages directly to clients’ mobile phones.
In SMS real estate marketing, real estate professionals get immediate and personal interactions throughout the property buying and selling process.
Why Use Real Estate Text Message Marketing
The real estate industry is time-sensitive. It is possible that you lose the deal because you were waiting for a buyer to open your voicemail or email. Also, don’t bombard prospects with too many calls, specifically when they’re not interested or not motivated. In such a situation, you should start using SMS for real estate, as texting has a high open rate and is a quick communication method many people prefer.
Real Estate SMS Marketing Statistics
Benefits of Text Messaging for Real Estate Agents
SMS marketing for real estate agents is an excellent communication method to increase your business ROI. Text message marketing software for real estate, like Textdrip, allows you to:
Send Smarter Messaging for Every Listing
You can send automatic text messages based on specific property listings.
Targeted Text Campaign Built Around Your Listing
You can segment the contact list and send highly targeted campaigns.
Make Your SMS Campaign Feel Personal at Scale
You can create a personal touch to your marketing efforts using Textdrip.
Automate and Send The Right Message to the Right People
You can send personalized text messages based on preferences, listing prices, and more.
Automate, Personalize, and Schedule Texts Around Your Listing
You can send mass texting, drip campaigns, and schedule messages easily.
Send Targeted Messages Within Your Budget
Text messaging is a cost-effective communication channel where you’re charged per message/segment.
Useful SMS Marketing Features of Textdrip for Realtors
Two-Way Texting
Opt-Out Keywords
Drip SMS Campaign
SMS Automation
Schedule Messages
SMS Bucket
DNC Check
Bulk Texting
How Real Estate Agents Use Textdrip Across the Deal Cycle?
Real estate is not a one-time transaction, but a long-term relationship with the buyer or seller. Top real estate agents use Textdrip at each stage of the deal cycle as follows.
Stage 1 - Lead Capture
A new lead fills out your website form. Textdrip auto send them a welcome SMS immediately because it is the window when lead-conversion chances are highest. According to the National Association of Realtors, 78% buyers prefer to work with the first agent who responds. So, fast response time is the #1 predictor of which agent wins the listing
Stage 2 - Nurture
Most buyers are not ready to visit the property for 2 to 3 weeks. A drip text message campaign keeps the agent top of mind. Relators can set a 6-message drip campaign like introduction, neighborhood guide, financing checklist, new-listing alert, market update, and soft “ready to tour?” message. They set it once and can run for every new lead.
Stage 3 - Showings
Real estate agents schedule appointment reminders the night before and the morning of. It helps in reducing no-shows. They use MMS to send a photo of the property the day before, which doubles the buyer's excitement.
Stage 4 - Offers and Negotiations
They send paperwork links, e-sign reminders, inspection scheduling, and counteroffer updates through SMS real estate text marketing messages. The two-way texting feature of Textdrip plays an important role in maintaining clear, back-and-forth communication.
Stage 5 - Close and Referral
Once the deal is closed, they send follow-up messages, home anniversary messages, client birthday messages, or SMS messages to get referrals. Referrals are the no.1 source of repeat business in real estate, and through a drip SMS campaign, real estate agents can easily get them.
Is SMS Marketing for Real Estate Legal?
Yes, texting real estate buyers and sellers is legal as long as you follow TCPA and 10DLC SMS compliance rules. Every agent needs to know the following things.
- 1
You need express written consent before you send the first promotional text message
- 2
You must clarify how often you message and state that you will never send non-real estate information.
- 3
Every message must include the business name and clear opt-out instructions.
- 4
If any number is registered on the DNC Registry, you can’t text it. Textdrip’s DNC check tool scrubs your contact list against the registry before you send a text.
- 5
A2P 10DLC registration is a must for business texting in the US. Textdrip handles the registration seamlessly.
- 6
TCPA violation can cost you a $500 to $1,500 penalty per message, so compliance is essential.
Examples of Text Messaging for Real Estate
Textdrip Works With Every Real Estate CRM You Already Use
How to Start SMS Real Estate Marketing With Textdrip
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Log in to Textdrip.
The first step in starting SMS real estate marketing is to log in to app.textdrip.com.
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Import your contact list.
Click the import contact button to upload a contact list and send targeted SMS.
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Create a single or drip SMS campaign.
Write a clear, concise, and action-driven single or series of text messages with opt-in and opt-out keywords.
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Schedule your message.
Click the schedule icon on the dashboard to schedule your messages by trigger or by day, time, or month.
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Send real estate texts.
Choose the recipient number and click on the send button to send automated real estate SMS.
What Makes Textdrip Different?
Industry Expertise
We have a customer-centric approach, and with 5+ years of industry expertise, we ensure you can maximize the potential of real estate SMS marketing.
Advanced Technology
By using cutting-edge technology, we ensure to provide the best messaging platform to our customers in the industry.
User-friendly Interface
Our automated SMS marketing platform is super easy to use. You can access it from the web, tablet, or even a mobile phone.
Exceptional Customer Support
We understand the value of time, so our team is always ready to answer your queries or help you.
FAQs
How much does real estate SMS marketing cost?
Real estate SMS marketing is an effective and affordable way to reach hundreds of leads without breaking the budget. With Textdrip, real estate SMS marketing costs just around $0.012 per segment. Its Spark Starter plan costs only $19.99 per month.
What is a drip SMS campaign, and how do agents use it?
A drip SMS campaign is a series of automated, pre-scheduled text messages that are sent to leads over time. Real estate agents use it to nurture prospects, share property updates, send follow-ups, and stay top of mind without manual effort.
Does SMS marketing work with my existing CRM?
Yes, Textdrip supports Zapier and API integration and webhooks. So, it easily connects with most CRMs. You can sync your leads, automate workflows, and manage communication without switching between tools.
What is the best time of day to text real estate leads?
The best time of day to text real estate leads is between 10 AM and 6 PM, as per the lead’s local time zone. Textdrip lets you schedule messages in advance so your texts always go out at the right time.
Is SMS Texting Legal In Real Estate Marketing?
Real estate text marketing is legal and not against any federal law as long as you follow the SMS compliance guidelines. You should have express permission to text your subscribers and provide them with a clear way to unsubscribe from your SMS list. If you don’t follow these guidelines, you’ll be in violation and risk account deactivation.
Can I send mass texts and one-on-one messages from the same place?
Yes, Textdrip supports both bulk texting and two-way texting from a single platform. You can broadcast to your entire subscriber list and still have personal conversations with individual leads, all in one place.
