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25+ Real Estate SMS Templates to Save Your Time

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01 December 2023

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Bri Barnett

Real estate agents and businesses have turned to unconventional marketing channels to sell new properties, nurture their leads, find new customers, and earn more commission.

SMS marketing for realtors is one such unconventional go-to marketing channel for agents. Thanks to the channel's speed and efficiency, most agents and business owners want to get some piece of the pie.

Here are some must-know statistics for SMS marketing:

  • 81% of US consumers are more comfortable opening an SMS from a business.
  • A report by Esendex states that 94% of people open & read the most messages they receive.
  • While getting exact ROI is difficult, brands can see 10 to 20-fold ROI from SMS.
  • Data shows that text messages sent during holidays see higher CTR and conversion rates.
  • Around 7.33 billion (91% of the world population) own a phone that can receive text messages.

These statistics are convincing enough to start using SMS marketing software to grow your real estate business. And to get you started with the same, here are some SMS examples for real estate marketing:

Real Estate SMS Templates for New Subscribers

The initial SMS interactions with your new subscribers are crucial. It’ll set the tone for new customers of what they can expect from you in the future. Here’s a curated list of real estate text message scripts for sending messages to new subscribers:

1. Welcoming New Subscribers

Hey [first],

Thank you for joining our SMS subscriber list. Are you looking for new properties? Visit this curated list of properties here: (Link). Reply STOP to unsubscribe.

Regards
Your Name

2. Sending New Property Details

Hi [first],

We’ve just added a new property that we think is great for you. Check out the details & let us know what you think. Visit here: (Link). Reply STOP to unsubscribe.

Regards
Your Name

3. Send Open-house Invitations

Hello [first],

I’m (your name) from (firm name). I’m reaching out to invite you for an open house visit at (Address) on (Date & time). Reply YES to confirm or STOP to unsubscribe.

Regards
Your Name

4. Let Your Customer Know to Text & Call You

Hi [first],

I’m (your name) from (firm name) and I wanted to let you know that you can reply to my messages here or call me on (Mobile No.) for any urgent needs. Consider me your guide to finding your dream (property). Reply STOP to unsubscribe.

Regards
Your Name

5. Asking More Details

Hi [first],

Thank you for signing up to receive text updates from us. Are you looking to buy or sell a property? Please reply with YES/NO or STOP to unsubscribe.

Regards
Your Name

Automated Real Estate SMS Templates to Reply to Users

Automated text messaging is now on the rise and Textdrip includes several ways to send or reply to users with automated text messages. You can use Quick Response, Drip Campaign, Message Schedule, or Vacation Mode to send automated text messages.

Here are some text messages sms examples for real estate marketing:

6. Out-of-Office Quick Response

Hi [first],

Thank you for contacting me. Currently, I’m not available in the office. I’ll get back to you soon. Thank you for your understanding. Reply STOP to unsubscribe.

Regards
Your Name

Note: Set Out of Office or something else as a quick response in your Textdrip account to send this automated message every time you type Out of Office while replying to users. You can create multiple quick responses similar to this.

7. Vacation Mode Text Response

Hi [first],

Thank you for contacting me. However, I’m not available to answer your questions as I’m enjoying my vacation. I’ll be available after (Date). Thank You! Reply STOP to unsubscribe.

Regards
Your Name

8. Lead Nurturing Drip Message

Hi [first],

I just wanted to check in and see if you're still interested in buying/selling a home. Let’s schedule a meeting. Reply with your available time or STOP to unsubscribe.

Regards
Your Name

9. Confirm Your Availability with Message Scheduling

Hello [first],

I'm available anytime this week to show you desired properties that fit your budget and needs. Please confirm your availability with the date and time. Reply STOP to unsubscribe.

Regards
Your Name

10. Send an Automated Follow Up Drip Text

Hello [first],

I hope this finds you well! I’m reaching out to follow up on the property you were interested in earlier. It’s still available if you want to have another look. Reply VISIT to schedule a visit or STOP to unsubscribe.

Regards
Your Name

Some Common Real Estate SMS Templates to Reply to Users

Here are some more real estate message samples you can use while replying to your customers:

11. Schedule an Appointment

Hi [first],

Thank you for showing interest in the (Property name). Want to schedule a meeting? Let us know your availability. Please reply with the Date and Time for a showing or reply STOP to unsubscribe.

Regards
Your Name

12. Reschedule an Appointment

Hi [first],

We’ve received your request to reschedule your appointment to visit the (Property name). Please confirm your availability for the next scheduled appointment on (Date & Time) by replying CONFIRM. Reply STOP to unsubscribe.

Regards
Your Name

13. Follow Up Message After Property Visit

Hello [first],

You recently visited a property at (Address). Let me know how you feel about the visit or if you want to explore more options. Reply with MORE for more property options or reply STOP to unsubscribe.

Regards
Your Name

14. Thank You Message After Meeting

Hi [first],

Thank you for stopping by our office. I hope all your questions are answered and you are ready to take the next step. Here are some recommendations for you to go through: (Link). Reply STOP to unsubscribe.

Regards
Your Name

15. Re-engage with Past Leads

Hi [first],

It’s been six months since you first reached out to us to buy a dream house for your family. Is your search for the dream house still on? Explore the new property options here: (Link). Reply STOP to unsubscribe.

Regards
Your Name

16. Property Valuation & Inspection Message - Seller

Hi [first],

Your property valuation and inspection are scheduled for (Date & Time). Please be ready with the required documents & information for your property inspection and valuation.

Regards
Your Name

Real Estate Promotional Messages Templates

Promotional text messages increase the likelihood of customers engaging with your messages and taking desired action. Here are some promotional SMS templates for your real estate business:

17. Promote Property Listings

Hello [first],

Here are a few properties I think you’d be interested in.

Listing 1: (Address, & Other Information)

Listing 2: (Address, & Other Information)

Listing 3: (Address, & Other Information)

You can visit more properties here: (Link). Reply STOP to unsubscribe.

Regards
Your Name

18. Price Drop Alerts

Price dropped!

We are excited to inform you that a price drop from (original price) to (new price) puts the (property name) within your budget. Still, interested? Reply for more details or write STOP to unsubscribe.

Regards
Your Name

19. Promote Open Houses

Hello [first],

I’m (your name) from (agency name). We have a few open houses that may interest you. Here are more details:

Open House 1: (Address, Date, & Time)

Open House 2: (Address, Date, & Time)

Reply with 1 or 2 to confirm your availability or reply STOP to unsubscribe.

Regards
Your Name

20. Promote a Coming Soon Property

Hello [first],

A dream property is going to be open to sell around (neighborhood name). Would you be interested? Reply YES to schedule a visit when it becomes available. Reply STOP to unsubscribe.

Regards
Your Name

Real Estate SMS Templates for Payment & Other

Here’s a list of SMS examples real estate agents can use for payment and other information:

21. Offer Accepted SMS

Congratulations [first],

You are just one step away from owning your dream home. Your offer for the (Property name) has been accepted by the seller. You have 30 days to finalize this deal with the necessary documents and payment details. Let me know if you need more information.

Regards
Your Name

22. Mortgage Information

Hello [first],

Are you pre-approved for a mortgage for the property you’ve selected? If not, I can put you in touch with a great lender. Reply with YES to know more or reply STOP to unsubscribe.

Regards
Your Name

23. Final Walk-through - Buyer

Congratulations [first],

I just wanted to let you know that the transaction and documentation for the (Property) went smoothly as expected. Now it’s time to celebrate as you are the owner of a new home. Reply STOP to unsubscribe.

Regards
Your Name

24. Final Walk-through - Seller

Hi [first],

This is to inform you that the buyer has completed the purchase and everything went smoothly as expected. Feel free to contact us if you need further assistance from us.

Regards
Your Name

25. Under Contract Property

Hi [first],

Thank you for showing interest in (Property). Currently, it’s under contract but similar properties around this neighborhood are likely to be listed soon. I’ll be happy to arrange a showing once they are available!

Regards
Your Name

26. Sharing Helpful Content

Hi [first],

Do you know the steps involved in buying a property in (City or State of USA)? Here is a detailed guide on the same to help you get started: (Content Link). Reply STOP to unsubscribe.

Regards
Your Name

27. Ask for a Review

Hi [first],

Thank you for trusting us to find a dream home for your family. Would you kindly write a review for us on Google? Your feedback is valuable for us. Reply STOP to unsubscribe.

Regards
Your Name

28. Ask for a Referral

Hi [first],

Congratulations on finding a great home through our (Real estate agency). I am reaching out to know if anyone from your network is looking for a real estate agent. It would be great if you could refer us to them. Reply STOP to unsubscribe.

Regards
Your Name

Ready to Get Started?

Due to 10DLC compliance, it's mandatory for businesses like real estate agencies to use the (A2P) business texting platform such as Textdrip to send text messages to their clients. Using A2P automated texting service enables you to send quick and effective communication in bulk.

So, if you are looking for SMS marketing software to automate your text messaging, start your 1-month free trial with Textdrip and get 1000 complimentary credits. You can also book a demo to experience the difference Textdrip can bring to your business text communication.


Bri Barnett

Bri is the head of the Customer Support Team at Textdrip and has helped thousands of customers by creating simple support workflows. Read More

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