Attention CRM Vendors: Are Your Customers Happy With Your SMS Offering?

SMS marketing is not just a feature; it’s a performance driver. For CRM providers, the SMS partner they choose directly impacts client satisfaction, platform stickiness, and revenue growth. If you’re currently working with a vendor like Twilio or Bandwidth, it may be time to level up those offerings. Textdrip was purpose-built for B2B SMS success and provides strategic advantages that standard SMS APIs simply can’t deliver on their own.

Why Textdrip Can Be Additive to Your Current SMS Partner

If you’re already working with an SMS provider, you might wonder why you’d need another. But here’s the truth: Textdrip isn’t here to replace, but it’s here to amplify. Let’s see how:

1. Advanced Deliverability Metrics

Most CRMs using generic SMS APIs assume “delivered” means the message reached the recipient, but that’s often not the case. Major providers like Twilio or Bandwidth receive delivery confirmation codes from carriers, but they are often bundled under a high level and are rarely decoded for end users. Textdrip goes several steps further: we request and decouple individual error codes from carriers, which enables our ability to catch anomalies like dips in normal deliverability rates for that specific end user.

Textdrip’s “white glove service” helps to keep your customers’ deliverability rates high and helps them navigate the complex compliance carriers have in place easily. In turn, you earn the trust of your customers who know you are invested in their success.

2. Carrier Trust Scores and Compliance Management

With 10DLC regulations evolving constantly, SMS compliance isn’t optional, it’s critical.

Textdrip helps your clients register their brand, complete 10DLC vetting, and shares best practices for messaging their customers. We also facilitate the Trust Score check with a 3rd party on their behalf once they meet the criteria for the process, often 1.5-2years+ EIN age.

Trust Score directly impacts daily message throughput. For instance, a Trust Score of 25 allows only 10,000 messages per day to T-Mobile users, but a score of 75 allows up to 200,000. That’s the kind of detail your current provider isn’t managing, but your clients expect you to.

3. Flexible Integration Options for Any CRM Strategy

Whether your CRM is SMB or enterprise-focused, Textdrip fits your model:

• API Integration – Full developer control with real-time data access
• Browser Extension – Lightweight plug-in that overlays Textdrip tools within your existing CRM UI
• Portable inbox – to take your complete inbox, and all tools with you anywhere
• White-Label Platform – A fully brandable instance of Textdrip that looks and feels like your own, with your domain, your colors, and your rules

With multiple paths to integration, you can reduce development lift, launch faster, and customize the experience based on your client type.

4. Real-Time, Human Support = True Customer Success

We take Customer Success seriously at Textdrip. We do our best to impart best practices to all of our customers as they join the Textdrip platform. Their success reflects positively on you, their CRM provider, for providing them with a supportive SMS solution.

Our focus on service doesn’t stop once customers are onboarded and running campaigns. Legacy SMS providers often rely on ticket-based support with 24-72 hour delays (unless you pay a premium). In contrast, Textdrip clients get real-time human assistance with 20-second average response times. No autoreplies, no runaround, just actionable help when they need it.

For CRM platforms, this means fewer escalations, lower churn, and happier clients who trust the communication tools your platform provides.

5. Protection from Bad Actors

In many platforms, one spammer can ruin deliverability for every client by polluting shared sender reputations. Textdrip uses isolated accounts for each client, insulating traffic so a compliance issue in one account doesn’t jeopardize others. This is a competitive differentiator that safeguards your reputation and that of your users.

6. Modern Message Intelligence: More Than Just Delivery

Textdrip doesn’t just stop at getting the message through. Our platform continuously evaluates message performance, including:

• Response rates
• Spam flag frequency
• Opt-out spikes
• Carrier-specific feedback

This intelligence helps you and your clients understand how campaigns are performing before they become a problem.

7. Pricing Built for Scale and Simplicity

Other SMS providers’ pricing is usage-based with hidden costs for features like fast-track registration, dedicated support, or Slack channels. Textdrip bundles these in, offering clear, scalable pricing models for SMB and enterprise CRMs alike. Whether you’re billing clients individually or bundling SMS into a platform fee, Textdrip gives you the flexibility to align with your revenue strategy.

Happy Customers = Less Churn

Textdrip isn’t just another text platform. It’s a full SMS marketing and automation engine with compliance baked in, proactive monitoring, and flexible deployment options. CRM providers partnering with Textdrip aren’t just changing SMS vendors, they’re upgrading the value they offer to every client that sends a text.

If your clients rely on you for communication tools, deliverability, and performance, don’t settle for passive providers. Choose the platform that’s actively built to make CRM providers and their users succeed in SMS landscape. Book a demo today and see how Textdrip can elevate your platform’s SMS performance.