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25 Car Sales Text Message Templates For High Open Rate

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05 February 2024

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Bri Barnett

Is your dealership looking for ways to boost sales opportunities and profitability?

Auto dealers face an existential crisis where selling cars and other automotive products is not easy without costly means. However, business text messaging is one unconventional yet cost-effective method to nurture clients, promote auto products, generate more sales opportunities, and boost profitability for your dealership.

Why? Because SMS marketing has an open and read rate of 94% and could generate 10 to 20 time ROI. Additionally, 81% of US consumers have no issues getting an SMS from a business.

Thanks to the speed, efficiency, and cost-effectiveness of the SMS channel, it’s on route to becoming the most utilized marketing channel. You can also leverage SMS for your auto dealerships and start sending the following car sales text message templates.

9 Effective Text Message Templates for Car Sales Promotions

Here are some car sales text message examples you can use for promotional needs. Keep these templates handy so you can send relevant messages and promotions to your prospects whenever required.

1. New Car Arrival

Hey [First],

We’ve got exciting news for you! Discover the latest addition to our showroom – the all-new (Car Model) with sleek design, and advanced features. Visit us today for an exclusive test drive! Reply ‘STOP’ to unsubscribe.

Regards
Your Name

2. Limited-time Offer

Hi [First],

You don't want to miss this opportunity! Your dream car is now within your reach. Get $500 off on select car models until (End Date). Take a test drive today for unbeatable savings! Reply 'DEAL' to learn more or ‘STOP’ to unsubscribe.

Regards
Your Name

3. Exclusive Event

Hello [First],

We’re thrilled to invite you to our exclusive preview of the upcoming (Car Models)! Join us on (Date/Time) to be among the first to experience your favorite vehicle firsthand. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

4. Schedule Test Drive

Hello [First],

This is (your name) from (dealership name). Thank you for showing interest in the (car model). Do you want to take it for a spin and see what it has got? Let me know so I can schedule a test drive for you before all the slots are booked. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

Example: This is Frank from AutoUSA. Thank you for showing interest in the 2022 Chevrolet. Do you want to take it for a spin and see what it has got? Let me know so I can schedule a test drive for you before all the slots are booked. Reply ‘STOP’ to unsubscribe.

5. Sharing a Photo of a Car

Hey [First],

This is (your name) from (dealership name). I’m sharing a photo of a (car model) that you requested. Let me know if you want to have a look at the detailed specs. Reply with ‘SPECS’ for more details or ‘STOP’ to unsubscribe.

Regards
Your Name

6. Promote Trade-in for Car Sales

Hello [First],

We thought of reaching out to you to see if you are interested in trading your old car for a new one. We currently have a (Trade-in offer) that you’d be interested in. Reply with “TRADE-IN” for more info or “STOP” to unsubscribe.

Regards
Your Name

7. Seasonal/Holiday Offers

Greetings [First],

It’s (your name) from (dealership name). Our (Winter/Black Friday/Christmas/Easter) sales just went live! Now is the perfect time and opportunity to get $500 off on booking your favorite car. Hurry, the offer lasts only till (end date). Reply ‘STOP’ to unsubscribe.

Regards
Your Name

8. Promotional Offer Reminder

Hey [First],

This is (your name) from (dealership name). The (special offer) ends today! Don’t miss out on the chance to save $500. Visit our nearest (dealership) today and take advantage of the offer. We’ll be open until (Time). Reply ‘STOP’ to unsubscribe.

Regards
Your Name

9. Exclusive VIP Access

Hey [First],

At (dealership name), we value our VIP members and offer exclusive access to the new collection of the latest (vehicle models). Visit our nearest (dealership) today and take your favorite vehicle for a spin. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

6 Car Sales Text Message Templates for Follow-Up

Sometimes, sending follow-up text messages is important when a lead visits a website or store, calls your dealership, or shows interest in other ways. However, they must opt-in to receive communication from your dealership. Here are some templates to use for car sales follow-up:

10. Follow-up Message for Website Leads

Hello [First],

It’s (your name) from (dealership name). Thank you for visiting our dealership website. You’ve shown interest in the latest (car model), and I wanted to follow up to see if you are available to visit our dealership in person for a test drive. Let me know your availability. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

11. Follow up a Lead After a Telephonic Conversation

Hello [First],

It’s (your name) from (dealership name). Thank you for calling us to inquire about (car model). I’m sending you more information as requested. Let me know when you are ready to proceed further for a test drive. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

12. Follow-up Leads After They Visit In-Person

Hello [First],

It’s (your name) from (dealership name). We are glad you visited our dealership store today. You have registered interest in (car model) and it’s indeed a good choice. Let us know when and how you want to proceed further with the purchase. Have a great day! Reply ‘STOP’ to unsubscribe.

Regards
Your Name

13. Reminder for Scheduled Test Drive

Hey [First],

This is (your name) from (dealership name). I’m reaching out to remind you that your test drive for (car model) is scheduled for today at (time). Please be available 10 min early to complete the formality. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

14. Follow-up After Test Drive

Hi [First],

It’s (your name) from (dealership name). I hope you enjoyed your test drive of (car model) and we’d love to know your thoughts on the same. Did the car meet your expectations? Let me know if you have more questions or want to proceed with the purchase. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

15. Follow Up Leads After Sending Requested Details

Greetings [First],

We shared the photos and other details about (car model) that you requested. Did you get the time to go through them? Let us know if you have more questions or are ready to move ahead with the purchase. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

10 Post-Purchase & Other Car Sales Text Message Examples

After you have sent promotional and follow-up messages to your users, now’s the time to send some important messages to prospects who have moved ahead with the purchase. Here are some sample text messages you can send:

16. Send a List of Required Documents

Hello [First],

To proceed further with your purchase of (car model), we request you to present valid documents as listed below:

1. Driver’s License
2. Proof of Identity (Passport or else)
3. Proof of Address (utility bills)
4. Proof of Insurance
5. Additional Documents

Regards
Your Name

17. Finance Details

Hello [First],

We are glad that you’ve chosen us for your dream car purchase. We’d like to know your financing plan to help you swiftly move forward with the purchase. Also, let us know if you need more financing options or need a lending partner. Reply with ‘FINANCE’ for more details.

Regards
Your Name

18. Reminder to Submit Documents

Hello [First],

We are glad that you’ve finalized your dream car with us. This is to remind you to submit documents as early as possible to complete the purchase smoothly. We have already sent a list of required documents. Here it is:

1. Driver’s License
2. Proof of Identity (Passport or else)
3. Proof of Address (utility bills)
4. Proof of Insurance
5. Additional Documents

Regards
Your Name

19. Pre-Delivery Inspection

Hello [First],

Your dream car is ready for delivery! This is to request you to inspect the vehicle before (Date & Time) so we can proceed with the next steps. Our experts will answer all your questions until you are satisfied. Please call us at (phone number) for more information.

Regards
Your Name

20. Finalizing Deal

Hello [First],

Congratulations! We’ve some exciting news for you. Your purchase of the (car model) with (dealership name) is almost complete. Please review the purchase agreement before delivery or call us with any questions you may have.

Regards
Your Name

21. Scheduling Car Delivery

Hello [First],

Congratulations! Your purchase of the (car model) with (dealership name) is complete. You’re now officially the owner of (car make & model). Please let us know your preferred date & time for delivery. We can’t wait to see you drive off in your dream car.

Regards
Your Name

22. Car Delivery Confirmation

Hello [First],

Congratulations on your purchase of (Car Model) from (Dealership Name)!  We want to thank you for choosing us. If you have any questions or need assistance, we're here to help. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

23. Service Reminder

Hey [First],

It's time for your Car's scheduled maintenance. Keep your car running smoothly with our expert technicians. Schedule your service appointment today and enjoy a host of other benefits. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

24. Ask for a Review

Hey [First],

You recently purchased a car from (dealership name) and we hope you’re enjoying the same. Kindly take a moment to share your experience with us here: (review link). Your feedback helps us make our service better. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

25. Ask for a Referral

Hey [First],

We are glad that you’re enjoying your new car. Do you know someone who’s looking for a new car to purchase? We request you to refer them to our (dealership) so they can visit our store and have a look at our collection. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

Wrapping Up

Whether you want to send promotional offers, follow up on past conversations, or finalize the purchase, text message marketing helps you stay in touch with your customers and boost sales opportunities. Also, 10 DLC compliance mandates businesses to use A2P business texting tools like Textdrip.

Textdrip enables you to schedule and automate your car dealership text messaging needs with ease. Start a 1-month free trial with us and get 1000 complimentary credits to begin your auto dealer texting journey. Book a demo now to experience the difference Textdrip can bring to your car dealership business.


Bri Barnett

Bri is the head of the Customer Support Team at Textdrip and has helped thousands of customers by creating simple support workflows. Read More

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