10 Creative Thanksgiving SMS Marketing Ideas to Boost Your Sales
10 October 2024
Nicole Esters
Wohh!! It is that time of the year again when the temperature drops, leaves fall, and you will see pumpkins daily! Ya! You guessed it right! Thanksgiving is around the corner, which offers unique opportunities for business owners to capture the hearts and wallets of their customers. As per the study, over 180 million potential customers were expected to shop during the 2023 Thanksgiving weekend, and this year it could reach around $1.353 trillion. It is the right time to engage your potential customers and boost sales via SMS marketing campaigns. Why? Customers want to find the perfect gift, treats, and deals for their loved ones during this holiday season, including shopping events like Black Friday and Cyber Monday. Therefore, using the right Thanksgiving advertising strategies, you can easily grab your customers’ attention and showcase your products and services.
One such strategy is SMS marketing, which is highly effective because it helps you directly reach your customers’ smartphone's messaging inboxes. Using it, you can deliver a timely, personalized message to your customers, which lets you enjoy a high open and engagement rate.
Still not convienced? Then, answer this simple question.
Do you think there will be any better time to use this effective tool than during Thanksgiving?
Of course not!
So, without thinking much, let’s dive into these 10 creative Thanksgiving marketing ideas to help your business drive sales, increase ROI, and build meaningful customer connections.
10 Creative Thanksgiving Marketing Ideas
Planning a successful Thanksgiving SMS marketing campaign requires creativity, strategy, and proper planning. Here are 10 impactful Thanksgiving marketing ideas to help your brand stand out and connect meaningfully with the customers.
1) Limited-Time Offers
Generally, we humans have FOMO – fear of missing out and limited-time Thanksgiving advertising ideas play on this. When customers find out that the attractive deal won’t last longer, it creates a sense of urgency and encourages them to take action quickly. This urgency boosts sales and conversions.
You can run limited-time Thanksgiving promotions and attract customers to buy your product/service by promoting flash sales and BOGO offers and giving free shipping for all orders placed during the Thanksgiving week. Besides, you can even offer your customers loyalty rewards by doubling their loyalty points for the purchase during Thanksgiving and offering them a Buy Now Pay Later Scheme.
Example
If you are in an eCommerce business, you can send this SMS to your customer.
Hi [customer name], We appreciate your loyalty. As a token of gratitude, we offer up to 50% off on all our products for the next 24 hours ONLY! Don’t miss out! Happy Thanksgiving![Link].
2) Craft Appealing Video Content
People love storytelling and are likelier to share and engage with visual content that resonates with them emotionally. You can make video content for your product/service and send its Link to your customers via SMS.
You can craft video content showcasing your product in a festive setting that highlights how your products can make a Thanksgiving memorable. You can even share videos of customer testimonials that feature how your product/services have enhanced their Thanksgiving celebrations. Besides, you can even prepare a video that gives your subscribers Thanksgiving-related advice like beauty tips, décor ideas, or holiday hacks that perfectly align with your brand.
Example
If you are a spa and salon owner or a member of any recreational services, you can send your customer the following message:
Greetings [customer name]. Make this Thanksgiving special! Check out our service combos for face and hair treatments, and don't miss out on checking results where our customers talk about us: [Link] Grab the 20% flat discount on Combos by Clicking here - [Link].
3) Offer Thanksgiving product bundles/packages.
It is an excellent way to attract customers because product bundling or offering packages usually taps into the shopping psychology. Generally, customers feel that they are getting more by paying less when you offer them product bundling. It also enhances their shopping experience. Therefore, during the Thanksgiving festive season, offering a product bundle is a brilliant marketing idea that makes the purchase more special and festive.
You can give your customers complimentary products/treatments/ services. If you are into the hotel business, you can even give them a late checkout option without any extra cost. You can use the hotel text messaging system and improve your guest’s overall experience. Restaurant owners can even give their customers complimentary Turkey dinner for Thanksgiving.
Example
As a restaurant owner, you can offer your customer a complimentary dinner without any extra payment. Here is how you can craft a compelling SMS for it.
Hey [customer], this Thanksgiving, enjoy a complimentary dinner on us! Celebrate with your loved ones and enjoy a feast made with love. Call us at [number] to reserve your table now.
4) Run a Thanksgiving-themed Social Media Campaign & Contest
Social media is the ideal platform to engage your audience during Thanksgiving. So, you can craft a compelling Thanksgiving-themed social media campaign or contest like a photo contest, gratitude challenge, or limited-time deals and promote it via SMS. You can use catchy phrases such as Feast on These Deals to create a festive atmosphere.
Example
If you are in the travel and tourism business, you can engage your audience by sending the following SMS.
Dear [customer name], join our #ThankfulTravel photo contest this Thanksgiving! Share your best holiday moments with us & win a FREE weekend gateway! Enter now – [Link].
5) Run the Thanksgiving Countdown
Do you want to keep your subscribers excited about what is next to come? You can run the Thanksgiving countdown several days or at least one month ago.
Daily offer something new like a special deal, recipe or holiday tip, VIP Thanksgiving sale for a few loyal customers, or a sneak peek of your upcoming products.
You can promote your deals and offers on multiple platforms by sending SMS to your subscribers. Keep rotating your themes, products, and offers each week to keep your audience engaged. It helps you prepare your customers for Thanksgiving, creates urgency, and drives SMS-sign ups and sales.
Example
If you want to give loyal customers early access to your Thanksgiving sale, you can send an SMS like this.
Hey! VIP Alert! Our Thanksgiving sale is LIVE for SMS subscribers ONLY. Access the best deals and stock your holiday favourites before they are gone!
6) Run the Thanksgiving Giveaway SMS campaign.
You can appreciate your customers for their loyalty by hosting a Thanksgiving giveaway. It will build excitement around your brand and leave a lasting impression. For that, you need to select the giveaway item that is relevant to your brand and desirable to your customers, like a holiday bundle, a popular product, a meal voucher, or a special discount on their next purchase.
Example
If you are in the hospitality industry, send this SMS to build the community around your brand.
Warm Greetings, [customer name]. We are giving one lucky guest a $100 holiday meal voucher! Enter now, grab a chance to win, and celebrate with us - [Link]!
You can even send an SMS like this to grow your audience and encourage them to engage with your brand during the Thanksgiving holiday season.
Thanksgiving Giveaway Alert! Want to win a Thanksgiving gift hamper worth $50? Sign up for our SMS updates.
7) Offer Free Shipping
Offering free shipping is an excellent incentive during the holiday season, and what could be the best time to promote this offer other than Thanksgiving? However, keep a few things in mind.
- Set the minimum purchase amount to inspire customers to place larger orders to get free shipping.
- Make this offer time-sensitive to create urgency, like during Thanksgiving weekend.
- Promote your offer via SMS, emails, and social media.
Example
If you are running an eCommerce or any retail store, you can send your customer this SMS to boost your sales.
Thanksgiving Weekend Special! Enjoy FREE shipping on orders over $100! Hurry! Offer valid till tomorrow midnight. Grab your favourites now! Shop now: [Link].
8) Offer Free Shipping
Hosting Thanksgiving events is an excellent way to connect with customers and create a memorable experience to strengthen their connection with your brand. You can host Thanksgiving events such as live music shows, workshops, webinars, or charitable giving campaigns and send your customers text message invitations.
Example
You can organize food drives or support local charities and encourage customers to take part in such events. It will promote your brand and sales, build goodwill, and position your brand as one that cares about the community.
Hi, [customer name]! Help us give back this Thanksgiving! We are hosting a food drive to support charities. Let’s make a difference together and spread joy. Click here to join -[Link]!
9) Craft Thanksgiving content
Consumers and employees are the backbone of any business’s success. So, highlight them by sending Thanksgiving SMS. It will show that you care about them, appreciate their loyalty, and value their contribution to make your business successful. Customers also love the brand that puts their employees first and values their efforts and constant support.
Example
You can send your customer the following SMS to express appreciation for their loyalty and support.
Greetings, [customer name]! This Thanksgiving, we want to thank you for being a loyal customer of [business name]. Wishing you a joyful holiday filled with love, laughter, and happiness!
You can send a message like this to thank your staff for their constant support.
Happy Thanksgiving Team. We appreciate your hard work and dedication. We wish you all a pleasing and relaxing holiday!
10) Thanksgiving Recipe Sharing or Tips
Remember, SMS marketing should not always be about sales. You can provide valuable content to your audience, such as cooking tips, holiday preparation ideas, or Thanksgiving recipe sharing. It will help you stand your brand as a helpful resource. Besides, it will encourage customers to be more likely to purchase from you when the time comes.
Example
Restaurants can send this type of SMS to build trust and strengthen the relationship with their audience.
Hey, [customer name]! Need a last-minute Thanksgiving recipe? Check out our quick and easy-to-prepare cranberry sauce that impresses your guests – [Link].
Boost Your Holiday Season Sales With Textdrip
Executing Thanksgiving marketing ideas through SMS marketing can boost your business’s visibility and sales. As most people wait for this holiday season to make the best use of their savings and grab the best deals, use SMS marketing to stand out your business from others by offering exciting deals and offers to attract new customers and increase profits.
Through SMS marketing, you can connect with your customers meaningfully, send them personalized SMS, and boost sales. However, ensure you make your SMS campaigns engaging, tailored, and festive using the right automated SMS marketing platform, such as Textdrip. The platform helps you craft tailored campaigns encouraging customer loyalty and repeat purchases during the Thanksgiving season. Contact us today for the free trial, or book a demo and make this holiday season the most successful for your business.
FAQ's
| How can I use SMS for Thanksgiving marketing ideas to engage my customers? |
There are many ways to use SMS for Thanksgiving marketing like you can send personalized messages, including Thanksgiving-themed promotions, reminders for special deals, and expressions of gratitude to enhance customer engagement.
| What SMS-based Thanksgiving marketing ideas can help increase customer engagement? |
You can increase engagement by sending exclusive offers, countdowns to Thanksgiving sales, and interactive polls or quizzes to encourage customer participation.
| What Thanksgiving giveaway ideas can drive engagement through SMS notifications? |
You can run contests where customers can win holiday-themed products or gift cards, and promote them through SMS to create excitement and participation.
| How can I manage opt-out rates when promoting Thanksgiving giveaway ideas via SMS? |
You can manage opt-out rates by clearly communicating the value of your messages, providing easy opt-out options, and ensuring compliance with regulations to maintain a positive customer experience.
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