SMS Marketing for Car Dealerships to Boost Sales. Templates Included!


19 September 2022


TJ Gaushas

If you're in the business of selling cars, then you know that every sale counts. And while there are a lot of different marketing strategies out there that can help you close more deals, SMS marketing is one of the most effective methods. Here's why:

SMS marketing is highly targeted. You can easily segment your contacts and send messages that are relevant to each group. This ensures that your message is getting in front of the right people, which increases the likelihood of a sale.

SMS marketing is also extremely efficient. You can reach a large number of people with just a few clicks of a button. And because people typically read texts within minutes of receiving them, you can be sure that your message is being seen by your target audience.

SMS marketing is extremely affordable. You can reach thousands of people for just a few dollars. And because there are no printing or production costs, you can keep your marketing budget low while still seeing great results.

Why more and more dealerships are turning to SMS Marketing

1. Reach a wider audience

With SMS marketing, you can reach a wider audience than with traditional marketing methods. This is because SMS messages can be sent to anyone with a mobile phone, regardless of where they are located.

2. Boost Sales

SMS marketing is a great way to boost car sales. By providing potential customers with timely and relevant information on new models and deals, you can make the sale that much easier.

Think about it – when you’re in the market for a new car, wouldn’t it be helpful to get text messages from dealerships with the latest offers?

SMS marketing can give you the edge you need to close more deals and drive up your sales.

3. Save Money

SMS marketing is a cost-effective way to market your car dealership. It is much cheaper than traditional marketing methods, such as television or radio advertising.

4. Increase Customer Loyalty

SMS marketing can help increase customer loyalty in multiple ways. For example, by keeping your customers up-to-date with new arrivals, sales, and promotional offers, you can keep them coming back for more. 

Sending personalized messages and offering customer loyalty rewards can further show your appreciation for their business. By utilizing SMS marketing to maintain strong customer relationships, you'll be well on your way to increasing loyalty and keeping your business thriving.

5. Drive traffic to your dealership website

Drive traffic to your website or dealership. When sending promo messages about new models or exclusive offers, you can use a link to direct the recipient to your website or Facebook page.

You can also use a link to track how many people are clicking through to your site from the message. This is a great way to measure the effectiveness of your marketing campaign and help you determine if it's worth investing in more advertising with text messaging.

6. Create a sense of urgency

Create a sense of urgency and encourage customers to act quickly. SMS messaging is a great way to send last-minute offers to your customers.

Use SMS marketing to get the word out quickly with time-sensitive offers such as Holiday Sales, Exclusive Promotions, Limited Edition Cars, etc. 

7. Keep customers updated

Keep your customers updated on their order status or delivery schedule. Use SMS Marketing to keep customers informed on the status of their order and any other important details regarding their order.

Again, this small convenience can make a world of difference for your customers and increase your customer loyalty. 

As you can see, SMS Marketing is highly effective for dealerships when used correctly. There are a variety of ways to use SMS Marketing, but the most important thing is to make sure your message is clear and concise.

How to get started with Car Dealership Text Messaging?

Here are 4 tips for using SMS marketing to sell more cars:

1. Use an attention-grabbing headline

Your headline is the first thing that potential customers will see, so it's important to make it count. Use an attention-grabbing headline that will entice people to read your message. 

When crafting your headline, keep in mind that less is more. Use simple language that is easy to understand. Make sure your headline accurately reflects the content of your message.

Most importantly, don't be afraid to be creative! A catchy headline will help ensure that your message stands out from the rest.

2. Keep your message short and sweet

People are more likely to read and respond to a text message that is short and to the point. So, keep your message brief and focus on the main selling points of your offer.

3. Use strong call-to-actions

Your call to action should be clear and concise, and it should tell the reader exactly what you want them to do. For example, if you're offering a discount on a new car, your CTA could be something like, "Hurry, this offer expires in 48 hours!"

4. Personalize your messages

People are more likely to respond to a message that feels personal. So, be sure to include the customer's name and/or other personal details in your SMS marketing messages.

SMS marketing can be a great way for car dealerships to reach out to potential and existing customers.

Sample text message sequence for car dealership

Here are some templates that you can use to get started:

For potential customers:

  • Hey [first]! We've got some great deals on new and used cars. Come on down and take a look!
  • Hey [first]! We know you're in the market for a new car. Come down to our dealership and we'll give you a great deal on the perfect vehicle for you. We can't wait to see you!
  • Hey there! We've got some new cars in stock and we think you'll love them. Come on down to our dealership and take a look! We are taking an extra 5% off for our Memorial Day Sale. Today only! 

For existing customers:

  • Thanks for being a loyal customer! We appreciate your business. Here's a coupon for 10% off your next purchase.
  • Hi [first]! We wanted to let you know that we're running a special promotion. Come down and see us today and you'll save big on your next purchase!
  • Hey [first]! It's been a while since we've seen you at our dealership. We miss you and we've got some great deals on new cars that we think you'll love. Come on down and take a look!
  • Thank you for being a loyal customer! We appreciate your business and would love to see you again soon. Here's a special offer just for you - come in and test drive any car on our lot and receive a free oil change. Hope to see you soon!
  • Thanks for being a loyal customer! We appreciate your business. If you're ever in the market for a new car, we hope you'll think of us first. In the meantime, we'd be happy to answer any questions you have about your current vehicle. Give us a call or stop by our showroom anytime!

For both potential and existing customers:

  • Looking to buy a new car? Trade in your old one with us and get $1000 off your purchase!
  • Thinking about selling your car? We're currently giving top dollar for all trade-ins!
  • Need your car serviced? Come to us and get 10% off all repairs!
  • We're having a special on tires this week - buy 2 and get the 3rd FREE!
  • Don't forget - we're always here to help. Give us a call or come by the dealership anytime!

Bottom Line

If you're looking for a way to increase your sales and reach more customers, then SMS marketing is the way to go. With its high degree of targeting and efficiency, it's no wonder that more and more dealerships are turning to this powerful marketing tool. So what are you waiting for?

Start using SMS marketing today and see the results for yourself! Book a free demo to receive a 7-day free trial and get our expert’s advice on how you can use SMS marketing to increase your car sales. Book your free demo now.

TJ Gaushas

As the COO of Textdrip, TJ oversees global operations and is committed to driving success through strategic planning, operational efficiency, and team leadership. Read More

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