How to Send Retargeting SMS Campaigns to Bring Customers Back


26 September 2022


Philip Portman

Are you looking for ways to connect with your customers and boost your sales? If so, you should consider retargeting them with SMS campaigns. An SMS campaign is a marketing campaign that involves sending text messages to customers or prospects.

The benefits of using SMS campaigns to retarget customers are many. For one, they're a great way to reach out to people who may be interested in your product or service but haven't made a purchase yet. SMS campaigns are also a great way to help you build brand awareness and loyalty. Additionally, SMS campaigns can help you build rapport with your customers and keep them updated on new offerings or promotions.

If you're thinking about launching an SMS campaign to retarget your customers, the very first thing you want to ensure is that you have permission to contact the people on your list. The last thing you want is to come across as a spammer!

In addition to spam, there are TCPA guidelines that strictly prohibit the use of SMS messages for sales unless you first obtain permission from your prospect. Before starting any SMS Marketing campaign, it’s essential to make sure you are fully aware of TCPA Rules and Regulations. Check out our article on TCPA guidelines here. This will give you a good idea of what TCPA guidelines entail. 

How to Obtain Customer Consent

Before you start bombarding your customers' phones with texts, you need to make sure you have their explicit consent. Otherwise, you could face some serious consequences. Obtaining consent can seem like a daunting task. But it doesn't have to be! With a little creativity, you can obtain consent in a way that is both fun and effective.

One great way to obtain consent is to hold a contest. To enter, all people have to do is text your keyword to your shortcode. This is a great way to get people interested in your SMS marketing campaign, and it also gives you their explicit consent to start sending them messages.

Another creative way to obtain consent is through QR codes. You can place QR codes around your store or office that people can scan with their phones. Once they scan the QR code, they will be automatically subscribed to your SMS marketing list.

You can also obtain consent through social media. You can create a post on your Facebook or Twitter page that asks people to text your keyword to your short code in order to opt-in to your SMS marketing campaign to receive exclusive news, updates, and discounts. This is a great way to reach a large number of people and get their consent in just a few clicks.

With a little ingenuity, you can easily get the consent of your target audience and start sending them messages that they'll actually want to receive.

Here are a few tips on rules to follow when obtaining consent:

1. Make it clear that they are signing up for SMS messages

When collecting contact information from potential customers, be upfront about the fact that they will be receiving text messages from your business if they provide their phone number. This way, there are no surprises and they can opt out if they're not interested.

2. Give them the option to Opt-Out

In every single SMS message you send, include an Opt-Out link so recipients can unsubscribe from your messages if they no longer want to receive them. This is not only good for customer relations but it's also required by law in many countries.

3. Get explicit consent

When possible, it's always best to get explicit consent from customers before adding them to your SMS marketing list. This means they need to specifically agree to receive text messages from your business. You can do this by having them check a box or sign a form indicating that they give you permission to contact them via text message.

4. Keep records of consent

Whenever someone gives you consent to send them SMS messages, make sure you keep a record of it. This can be in the form of a signed consent form, an email confirming their consent, or even a text message conversation in which they agree to receive texts from your business. This way, you have proof in case anyone ever claims they didn't give you permission to contact them via text.

5. Respect the customer's wishes

If someone asks to be removed from your SMS marketing list, make sure you respect their wishes and unsubscribe them right away. Continuing to send them messages after they've asked to be removed is not only bad for customer relations, but it could also get you into legal trouble.

Following these tips will help you stay on the right side of the law and keep your customers happy. 

Start Sending!

Now that you have consent, it's time to start thinking about what kinds of messages you want to send. SMS marketing is a great way to stay top of mind with your customers and keep them coming back for more.

Here are a few ideas to get you started:

  • Promotions and discounts: Everyone loves a good deal! Sending SMS coupons and discounts is a great way to keep your customers coming back for more.
  • Flash sales: Create a sense of urgency with flash sales and limited-time offers. Your customers will be sure to jump on these deals before they disappear!
  • Events and webinars: Keep your customers in the loop with upcoming events and webinars. They'll appreciate the heads up and may even attend!
  • Helpful tips: Share helpful tips and advice with your customers. They'll appreciate the valuable information, and it will keep them engaged with your brand.

Now that you have some ideas, it's time to start writing your messages! Keep them short and sweet, as people are more likely to read and respond to a text than a long email. And don't forget to include a call-to-action (CTA) in each message, so your customers know what you want them to do next.

Once you have your messages ready to go, it's time to start sending! You can do this manually or automate your campaigns with an SMS marketing platform like Textdrip. With automation, you can set up your campaigns in advance and schedule them to be sent at the best times for your customers. Plus, you'll be able to track your results so you can see what's working and what's not.

Tips & Best Practices

Here are some additional tips and best practices to keep in mind when retargeting your customers with SMS campaigns

1. Use short, concise messages

Make sure your SMS messages are short, sweet, and to the point. No one wants to read a long, rambling message from a business. Keep your messages clear and concise, and make sure they include a call to action.

2. Send timely messages

Timing is everything when it comes to SMS campaigns. Make sure you send your messages at a time when your customers are likely to be free to read them. Avoid sending messages in the middle of the night or early in the morning.

3. Personalize your messages

Your customers will appreciate it if you take the time to personalize your SMS messages. Include their name in the message, and make sure the message is relevant to their interests.

4. Use A/B testing

A/B testing is a great way to test different strategies for your SMS campaigns. Try sending different versions of your message to different segments of your list, and see which version gets the best response. Check out our article on A/B Testing to learn more about how A/B testing works. 

5. Keep track of your results

Make sure you keep track of your results so you can see what’s working and what isn’t. Use a tool like Google Analytics to track things like open rates and click-through rates.

There you have it! You are now fully ready to retarget your customers with SMS campaigns and get the BEST results. 

Final Words

SMS marketing is a great way to reach your customers where they are and keep them coming back for more. With a little planning and creativity, you can create SMS campaigns that will engage and delight your customers. So what are you waiting for? Get started today! Book a free demo with Textdrip and get started today! You can book a demo here

Philip Portman

Phil is the Founder & CEO of Textdrip and multiple other successful startups. He has built Landline Remover, Argos Automation, and Recruitdrip from the ground up. Read More

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