Sales Text Message Examples for Every Industry: A Comprehensive Guide
29 July 2024
TJ Gaushas
A smoother sales cycle = more leads and increased revenue. However, for that, establishing effective communication with potential clients/leads is imperative. Here is where sales text message comes into the picture. Text message helps businesses fill the gaps and build an effective sales funnel that will lead potential customers to complete the sales process. High open rates, convenience, speed, and whatnot! Text message marketing offers everything vital to build an effective sales funnel. That’s why more and more businesses are adding SMS marketing to their overall marketing strategy.
This blog will highlight a few B2B and B2C sales text message examples to help you understand how to incorporate sale messages to customers and businesses in your sales workflow. When you thoroughly understand it, you will know what you must convey to your customers at each deal stage.
Let’s start with understanding what a sales text message is.
What is a Sales Text Message?
Sales text messages and SMS marketing messages are NOT the same! When you Google it, you will often get confusing answers. Therefore, let’s understand what a sales text message is.
A sale message to customers does not mean sending a simple message like “Hey, do you want to buy something?” to a random phone number. It is more than that.
A sales text message means sending text messages to connect with prospects, nurture relationships, drive them to the conversion stage, close deals, or encourage them to participate in the sales process. Simply put, a sales text message means sending sales-related texts to prospects and customers. In the B2B space, it is done on a 1:1 and customized basis. However, for B2C space, you can send them in bulk.
Sales text messaging is usually done to nurture potential leads, build relationships, and introduce the product or service. Generally, sales text messages can be sent before, during the sale process, and after the sale.
Sales Text Message Examples & Why Does It Work?
When it comes to sales, there are four major types of customers whom you need to nurture. So, they are encouraged to buy your product or services.
Types of Customers
Let’s understand them in brief.
|
Customer Type |
Meaning |
|
Completely Unaware |
They never heard of or have zero knowledge about your product/services.
|
|
Partially aware |
They have heard somewhere or know little about your product/service.
|
|
Need Some Guidance |
They know about your product but have some queries or want some guidance/more information regarding your product.
|
|
Completely Aware |
They have complete knowledge about your product/service but need some push to buy your product/service. |
By sending them effective sales messages and following the tips below, you can encourage them to buy your product/service. Based on your customer type, you can send messages that are divided into the following three categories.
1) Pre-Sales Purchase Message Examples
Real Estate
Ema is a young professional interested in buying her first home but doesn’t know much about some good properties in her area. She signed up for DreamsHome Reality, which is a local real estate agency. They sent her an SMS introducing their service and featured property in her area. This message aims to spark her interest and encourage her to learn more about their services.
Example – Real Estate
Hey Ema, discover your dream home with DreamsHome Reality! Check out our featured property in your [area name], a great neighbourhood. Call us at [phone number]. Text STOP to unsubscribe.
Why Does It Work?
- Here, the real estate firm has included a clear opt-out option. It is the most important thing you must consider while sending a sales text message to customers.
- The firm has given clear information about who they are. So customers will know who is messaging them. So, introduce yourself/your business before encouraging customers to buy your product/service.
Car Dealership
Lilly wants to upgrade her car but don’t have time to research it. During the community event, She signed up for updates from her local car dealership, XYZ Motors. XYZ Motors wants to engage her with the pre-sales message highlighting their offerings and encouraging her to visit.
Here, the main objective of XYZ Motors is to educate potential customers regarding their latest car models, impressive customer services, and competitive financing options. Sending Lilly an informative and engaging SMS, their objective is to build trust and encourage them to visit the dealership for the test drive.
Example – Car Dealership
Hi Lilly, it’s XYZ Motors! Discover our latest car models with our flexible financing options. Visit us for a test drive and impressive service. Call us at [phone number] to learn more! Text STOP to unsubscribe.
Why Does It Work?
- It is an informative, educational, and engaging text message that builds trust and encourages customers to take immediate action.
2) During Purchase Message Examples
Tours & Travel Agency
Jack is considering booking a tropical vacation package but hesitates because of hidden costs and reliability concerns. A well-crafted and on-time message reassures him and addresses his objections directly.
Jack is actually comparing vacation packages and worrying about the unexpected expenses and credibility of the tours and travel agency. By sending an SMS, the travel agency can solve her queries by highlighting transparency and consumer satisfaction.
Example – Tours & Travel Agency
Hi Jack! With our all-inclusive tour packages, no hidden costs await. We pride ourselves on 5-star reviews and transparency. Are you ready to book your dream vacation? Reply BOOK.
Why Does It Work?
- The travel agency has kept the right balance between friendliness and professionalism.
- They send a personalized message by avoiding jargon and keeping the message short, sweet, and simple by including a clear call to action.
E-Commerce & Retail
Jimmy is the marketing head of ABC Tech, an e-commerce company that specializes in trendy gadgets. He aims to increase foot traffic to their upcoming event at the tech expo. He sends text messages to reach out to potential customers who have previously shown interest in similar products but didn’t make the purchase. Through SMS, he wants to encourage potential buyers to visit the booth, explore their cutting-edge products, and take benefit of the exclusive event-only discount.
Example - E-Commerce & Retail
Hey! Visit ABC Tech at TechExpo 2024 for exclusive deals on the latest gadgets. Don’t miss out! Stop by our booth to grab the special event-only discount! See You There!
Why Does It Work?
- In this message, the company has targeted the right audience who are interested in the product. So, it certainly increases the chance of driving the potential lead to the conversion stage of the sales funnel.
3) Post-Purchase Message Examples
Salon (Recreational Services)
After the relaxing treatment and haircut at Senorita Salon, clients love to receive follow-up messages to ensure their satisfaction and encourage them to visit again. Ema, a client who recently received the facial treatment at the salon, is an ideal client for this SMS follow-up. It helps Senorita Salon to gather feedback and promote its future services.
Example – Salon
Hey Ema! We hope you loved your facial and haircut at Senorita Salon. Your feedback matters a lot to us! Let us know how we did it, and enjoy 15% off on your next visit.
Why Does It Work?
- Here, a follow-up message after the service makes the customer feel that their feedback matters. As a business owner, you value your customers and use the client-centric approach.
- Clear CTA and exciting offers will encourage consumers to revisit the salon.
Tech Company
Jackson, who is a small business owner, recently signed up for the free trail of the productivity software. The ABC company aims for Jackson to maximize his trial experience and upgrade to the paid subscription. So, after a week, the ABC company sends a follow-up message to check on the progress and offer additional support.
Example - Tech Company
Hey Jackson! Hope you had a great experience with [software name]’s 7-day free trial. I would love to chat about the potential trial extension. Would [day], at [time] work for you?
Why Does It Work?
- The company asked for permission first. This means ensuring that your B2B or B2C consumers opt-in to receive your message.
- The message is personalized, to the point, and clear.
Why is Sales Text Message Effective?
Why include sales text messaging in your to-do list? Are there any benefits compared to other communication channels? If these questions pop into your mind, read on.
Here are a few reasons why sales SMS is effective.
Less Competition..
98% of SMS are read. Emails and social media newsfeeds are non-stop. As compared to it, SMS inboxes are empty. So the text message does not get lost in the spam folder.
Better Response..
Only getting leads is not important, but holding their attention and encouraging them to click through your CTA is also essential. SMS offers high click-through rates as compared to other channels.
Timing..
Generally, people keep their mobile phones within reach 24*7, so most text messages are read within two or three minutes of receipt.
Text messaging is an easy, convenient, and affordable communication channel to connect with prospects. Using the right strategy, texting can help close deals more effectively than email and sales calls.
In short, sales text messaging is an effective touch-point due to its ease of use and accessibility, and it is less crowded with marketers.
However, you should not exploit it; instead, you should use it responsibly.
Best Tools and Platforms For Sending Sales Text Message to Customers
Choosing the right sales text messaging platform helps you boost the customer engagement rate. While selecting the platform, you need to go for one that offers features such as text message automation, personalization, quick response, easy integration with CRM and other marketing tools.
It will ensure that your messages are impactful, relevant, and timely. Various SMS marketing platforms like Twillio, TextMagic, and Textdrip provide powerful features that meet diverse business needs. By effectively using these platforms, you can increase your sales outreach, build and nurture customer relationships, and drive higher conversion rates.
Drive More Leads and Revenue With Sales Text Message
A well-designed SMS sales strategy will certainly benefit your business. To do so, you must invest in the right SMS marketing platform like Textdrip. This platform offers impressive features like SMS automation, quick responses, drip campaigns, data import/export, personalization, and easy integration with HubSpot, MailChimp, and Calendly to automate lead nurturing, zeroing down prospects, and take them to conversion path through effective communication.
Textdrip helps you improve your sales cycle by simplifying communication with potential clients. It will increase customer engagement and ultimately boost your bottom line. In short, it can help you supercharge your sales cycle. Call us today to book a demo or opt for a 30-day free trial to skyrocket your business ROI.
FAQ's
| What is the best time to send sales text messages? |
You should send sales text messages during business hours. Also, consider the time zone of your customers before sending a text message.
| Can I automate sales text messages, and if so, how? |
Yes, you can automate sales text messages. To do so, you must invest in an SMS marketing platform like Textdrip.
| Is sending sales text messages to customers legal? |
Yes, it is completely legal. You need to follow TCPA and 10DLC guidelines while texting.
| How can I use sales text messages to increase customer retention? |
Sales text message is a powerful tool to increase customer retention by building strong relationships, offering value, and encouraging repeat business. You can send text regarding product recommendations, run re-engagement campaigns and referral programs, do post-purchase follow-up, etc., to increase customer retention.
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