HVAC SMS Templates: 15+ Ready-to-Use Texts for Bookings, Reminders & More

17 Jul 2025

TJ Gaushas

Do you work in the HVAC business? If yes, you must be aware of the importance and challenges of gaining and retaining customers. These days, running an HVAC business is not only about installing or repairing heating and cooling systems. It is also about remaining competitive, staying connected with your customers, and being available for them when they need you the most. This is where HVAC SMS marketing templates can be a helping hand.

These days, your customers prefer quick and clear communication. As text messages offer a 98% open rate and are read within 3 minutes, they are one of the most effective marketing tools for HVAC business marketing. Whether you want to confirm appointments, remind clients about upcoming services, or run promotional campaigns, when you use the right HVAC templates, it can save you time and increase customer satisfaction.

In this blog, you will find 10+ ready-to-use HVAC SMS templates that you can customize as per your business needs. And yes! We’re giving you these HVAC templates for free. So, without further ado, let’s dive in and use these HVAC promotional ideas.

Types of HVAC SMS Marketing Templates

Here we’ve included 15+ HVAC templates, which are specifically categorized for different purposes.

1. Booking and Scheduling Templates

Make it super easy for your customers to book appointments using this template. These templates are perfect for first-time inquiries and repeat customers.

Hi [First Name], it’s [Business Name]!
Ready to schedule your HVAC check-up?
Book now and stay cool this summer.[Booking Link]

[Business Name]: Need an HVAC technician? We’ve got you covered. Reply YES to schedule a visit or STOP to opt out.

2. Follow-Up and Customer Care Templates

If you use the right follow-up and customer care HVAC SMS templates, it can turn your one-time customers into loyal customers.

Hey [Customer Name], just checking in!

How’s your HVAC system running after our last visit?

Let us know if you need anything.

Hi [CustomerName], thanks for choosing [Business Name].

Your feedback means the world to us.

Please leave a review here: [Review Link]

3. Reminder Templates

When customers book appointments and cancel with little to no notice, it can hurt business. You can send a quick SMS reminder to reduce cancellations.

Friendly reminder: Your HVAC service is scheduled for tomorrow at 2 PM.
Need to reschedule?
Just reply “RESCHEDULE.

Hi [First Name], we’ll see you at 10 AM tomorrow for your AC maintenance.
Questions?
Text us back anytime.

If you need more ideas, check our SMS reminder template guide for different industries.

4. Cost and Savings Focused Templates

You can use these templates to show your customers how they can save money on energy bills or repairs. These message templates will work well for HVAC business marketing during the off-season.

Hi [First Name], did you know a clean HVAC system can cut energy bills by up to 30%? “

Book a maintenance check today! [Booking Link]

Big savings alert!

Get a full HVAC tune-up for just $49 this week.

Offer ends Friday! [Booking Link]

5. Safety and Health Focused Templates

These days, people care about air quality more than ever. So, send your customers health-conscious messaging. It will help build trust.

Hi [First Name], breathe easier!
Ask about our indoor air quality checks and filter upgrades

Allergy season is here! Ensure your HVAC system is ready.
Schedule a filter check today. [Booking Link]

6. Convenience and Peace of Mind Templates

Sometimes people just need to feel reassured. For that, you can send them this kind of convenience and peace of mind message.

Hi [First Name], it’s [Business Name]. don’t wait till your AC breaks. Prevent costly repairs with our monthly maintenance plan. Reply PLAN to learn more or STOP to opt out.

[Business Name]: We’re available 24/7 for emergency HVAC services. Save our number for peace of mind: [Phone Number]. Reply STOP to unsubscribe.

7. Promotional and Seasonal Templates

Send seasonal offer messages to boost your business during slow periods. Here are HVAC templates that you can use.

Winter deal: Furnace tune-up for just $59!
Keep your home warm and safe.
Offer valid till Jan 31. [Booking Link]

Flash Sale! 10% off all HVAC services this weekend only.
Book now & save: [Booking Link]

8. Urgency and Scarcity Templates

Leverage the fear of missing out (FOMO) strategy. It will be your power move to increase conversions.

Only 5 slots left for this week’s AC service at discounted rates!

Grab yours now: [Booking Link]

[Business Name]: This is your LAST CHANCE to get 15% off your annual HVAC plan.

Ends tonight!

9. Thank You Template

Tell your customers that you appreciate their trust by using this HVAC SMS template.

Thanks, [First Name], for trusting [Business Name]!
We’re always here for your HVAC needs.
Save our contact [phone number] for next time.

10. Service Completion Template

Notify your customers about service completion and ask them to give honest feedback so you can improve your services.

Your HVAC service is complete!

Everything looks great.

Let us know if you experience any issues.

11. Referral Program Templates

Give your customers and their referrals a discount. It is a powerful strategy to attract more customers.

Refer a friend and both of you get $25 off your next service.
Just have them mention your name when booking!

12. Membership Plan Templates

Promote your membership plan using this template.

Join our HVAC Membership Plan: Priority service, discounts, and peace of mind for only $9.99/month.

Text JOIN to learn more.

13. Emergency Service Templates

Let your customers know that you offer emergency services whenever they need you the most using this HVAC template.

No heat? No cool air?
Our emergency HVAC team is just a text away.
Call or reply to this message now!

14. Review Request Templates

Want to gather feedback? Send this message to a customer whom you’ve offered a service to.

We hope you loved your experience!

Could you spare a minute to leave us a Google review? [Review Link]

15. Re-engagement Templates

Want to increase your repeat customer rate? You can do it

Hey [First Name], we haven’t heard from you in a while!
Book your seasonal tune-up now before peak rush hits. [Booking Link]

16. New Service Announcement Templates

If you want to introduce and promote a new service, you can do it by sending this SMS template.

We now install smart thermostats!

Save money and control your comfort from your phone.

Ask us how – [contact number]

How to Customize HVAC SMS Templates for Maximum Impact?

Of course, using these free HVAC templates is great, but making them feel personal can give you an edge over your competitors. Here are a few simple tips to customize SMS marketing for home services templates.

We are not covering basic tips here. We know everyone tells you to “add your customer’s first name” to make it feel more personal, add a call-to-action, or “keep your text message short” by keeping the SMS character limit in mind. Also, you’ve heard it many times that you follow SMS marketing laws established by 10DLC, TCPA, etc. However, here we will discuss how successful HVAC companies actually customize their messages to stand out.

Let’s check out these real-world customization strategies that HVAC pros are using to boost conversions, reduce cancellations, and keep clients engaged.

Customization Strategies	Scenario	Generic SMS	Customized SMS	Why It Works
Add a technician’s personality to your text message.	You’re sending a reminder message for a next-day appointment.	“Reminder: Your HVAC service is scheduled for tomorrow at 10 AM.”	“Hi [Customer Name], your tech Mike (big fan of sports) will see you tomorrow at 10 AM. Have questions? Text us!”	When you add your technician’s name and a quirky detail, it makes the message human. Your customers will feel they’re getting a visit from someone they know, not the faceless company.
Trigger SMS based on equipment age or history	You serviced their old furnace/AC three years ago	“Schedule your seasonal HVAC maintenance today. Book now: [Link]”	“Hey [Customer Name], it’s been 3 years since your last furnace repair, and it is now 15 years old. Want a free efficiency check before winter? Text YES.”	Instead of a broadcast message, you’re referencing customer’s equipment history, which makes the message feel timely and relevant.
Use Geo-Targeting for local deals.	A heatwave is hitting a specific city or ZIP code.	“Stay cool with our summer AC check-up deal! Book now: [Link]”	“[First Name], it’s 102° today in [City Name] and your AC is working overtime. This week only, 20% off tune-ups for [ZIP Code] residents. Book here: [Link]”	You have referenced real-time weather conditions and location, which adds urgency. Customers feel like you’re looking out for their specific situation, not just pushing a sale.
Match SMS tone to a customer type	Messaging a new customer vs a returning customer	For the new customer:“Your HVAC appointment is confirmed for Friday at 3 PM.” For the returning customer:“Thanks for booking! Your HVAC appointment is confirmed for Friday at 3 PM.”	For the new customer:“Welcome to [Business Name], [First Name]! Your first appointment is set for Friday at 3 PM. We’re excited to meet you!” For the returning customer:“Hey [First Name], great to have you back! We’ve got you down for Friday at 3 PM. Want to add a smart thermostat check this time?”	Returning customers don’t want to feel like they’re starting from scratch. So, adjust your tone based on how well you know the customer. It will help you build customer loyalty.
Time Your Messages to Daily Habits	You’re sending a limited-time offer or trying to fill last-minute slots.	Sent anytime“Book your AC service today and save 10%. Offer ends soon!”	Sent in the Morning“Good morning, [First Name]! It’s heating up today. We’ve got a 2 PM slot open; want us to swing by for an AC check? Reply YES.” Sent in the Evening“Hi [First Name], winding down after work? Don’t forget! Our 10% AC service promo ends at midnight. Book now: [Link]”	Timing always affects mindset. When you send a message in the morning, it feels proactive, whereas evening texts feel casual and convenient. So, customizing your send time makes your message fit their day.

Does SMS Marketing for Home Service Businesses Really Work?

Yes, SMS is one of the most effective tools for home service businesses. Whether you’re a solo HVAC technician or managing a team of 15+ people, text marketing can help you book more appointments, reduce no-shows, win back inactive customers, and promote your seasonal deals.

The most important thing is that it keeps you top-of-mind when someone’s AC is not working during a hot day. Learn more about how to get started with HVAC SMS marketing here.

Grow Your HVAC Business With Text Message Marketing

As SMS marketing emphasizes targeted engagement, it helps you cut through the noise. Besides, it ensures that your business remains top-of-mind when customers need HVAC services. Using these ready-to-use HVAC SMS templates, you can simplify your customer outreach. These HVAC SMS marketing templates can save time, improve customer relationships, and boost bookings. And the best part is that these HVAC templates free up your energy, allowing you to focus on fixing systems. So, use these HVAC SMS templates today and watch how your customer engagement increases. If you need any

Additionally, if you’re seeking an automated SMS marketing platform designed to enhance customer engagement and tailored specifically for home services professionals, consider Textdrip. It comes with impressive features, including SMS automation, contact organization with tags, and lead-nurturing capabilities. Therefore, it helps you send the right message at the right time. So, take advantage of a FREE trial of Textdrip and use these HVAC templates to watch how quickly your schedule fills up.