Image

5 Effective Outreach Ideas to Get the Ball Rolling for Your SMS Campaigns

blog-image

17 October 2022

blog-image

Philip Portman

When it comes to marketing your business, there are a lot of options to choose from. You can do online ads, post on social media, or even put up flyers around town. But one method that often gets overlooked is SMS marketing. 

SMS marketing is a great way to reach potential customers where they are – on their phones. Over 90% of adults in the US own a cellphone, and most of them keep their phone within arm’s reach at all times. That makes SMS marketing a powerful tool for reaching your target audience. 

But simply sending out mass texts is not enough. Getting creative with your outreach and using SMS marketing effectively can make a big difference in the success of your campaigns. Here are a few tips on how to creatively use SMS marketing to keep your customers engaged:

Customer Satisfaction Surveys 

If you're like most businesses, customer satisfaction is important to you. After all, happy customers are the key to a successful business. And one of the best ways to ensure customer satisfaction is to conduct a customer satisfaction survey.

But what's the best way to conduct a customer satisfaction survey? There are many different methods, but one of the most effective is to use business SMS.

Here's why:

  1. It's quick and easy. With business SMS, you can send out your survey to all of your customers in just a few minutes. And because it's so quick and easy, your customers are more likely to take the time to fill it out.
  2. It's convenient. Let's face it, most people are busy and they don't have time to go out of their way to fill out a survey. But with business SMS, they can do it right from their phone.
  3. It's personal. When you use business SMS to send out your survey, you're sending a message directly to your customers. This personal touch can go a long way in ensuring that your customers feel valued.
  4. It's affordable. Business SMS is very affordable, especially when compared to other methods of conducting customer satisfaction surveys.

To begin, simply compose a short message that includes your survey link. Then, send the message to all of your customers. You can even include an incentive for taking the survey, such as a discount or free shipping.

Once your customers have received the message, they can click on the link and take the survey at their convenience. When they're finished, you'll receive their responses instantly.

Things to Include in a Survey

When creating your survey, there are a few things you want to include:

  1. A question about the customer's overall satisfaction with your product or service.
  2. A question about the customer's experience with your company's customer service.
  3. A question about the customer's likelihood to recommend your product or service to others.
  4. An open-ended question that allows the customer to provide feedback about their experience.

Once you have collected all of the survey data, you can then use it to improve your business. For example, if you notice that customers are unhappy with your customer service, you can take steps to improve it. Or, if you find that most customers are satisfied with your product, you can use that information to create marketing campaigns that highlight those positive experiences.

Sample Customer Satisfaction Survey

Here is a simple customer satisfaction survey that you can use:

How satisfied are you with the product or service you received?

  1. Very Satisfied
  2. Satisfied
  3. Neutral
  4. Unsatisfied
  5. Very Unsatisfied

How would you rate your overall experience with our company?

  1. Excellent
  2. Good
  3. Average
  4. Poor
  5. Very Poor

Would you recommend our product or service to others?

  1. Yes, I would highly recommend it. Yes, I would recommend it. No, I would not recommend it. Don't know/Not sure yet.

Is there anything else you would like to tell us about your experience? (Optional)

  1. Thank you for your feedback! Your input is very important to us. Enjoy 15% off your monthly subscription fee next month as a thank-you!
  2. That's all there is to it! Using business SMS to conduct customer satisfaction surveys is quick, easy, convenient, personal, and affordable. So why not give it a try? Your customers will thank you for it.

MMS Messages 

While SMS (short message service) messages are typically used for text-based communication, they can also be used for MMS (multimedia messaging service) messages.

MMS messages can include images, video, and audio, making them a powerful marketing tool. MMS messages are visually appealing which gives you the opportunity to showcase your products or services in a new way.

And, since MMS messages can be sent directly to people's phones, you know they'll see your message right away.

Tips to Use MMS Messages in Your SMS Campaigns

Here are some tips on how to use MMS messages in your SMS marketing campaigns:

  1. Use images and videos to show off your products or services.
  2. Include coupons or discount codes in your MMS messages to encourage customers to take action.
  3. Use MMS messages to send alerts about new products or services, special events, or sales.
  4. Make sure your MMS messages are mobile-friendly. This means they should be short and to the point, and the images and videos should be sized correctly for small screens.
  5. Test your MMS messages before you send them out to a large group of people. Send them to a few friends or family members first to see if they can view the images and videos properly on their phone.

Coupons

Coupons have been a popular marketing tool for businesses for many years. But with the rise of mobile devices, coupons are becoming even more popular. Businesses can now reach their customers via SMS, and send them Coupons directly to their mobile phones.

This is a great way to reach your customers and get them to take advantage of your services or products. But how do you actually go about using SMS for coupons? Here are a few tips:

  1. Decide what kind of coupon you want to send, Do you want to offer a discount on your products or services? Or maybe you want to give away a freebie? Whatever you decide, make sure your coupon is clear and concise.
  2. Create a catchy headline, Your SMS should always have a catchy headline that will grab the attention of your customers. Remember, people are usually scanning through their phones quickly, so you need to make sure your message stands out.
  3. Send your coupons at the right time, Timing is everything when it comes to sending coupons via SMS. You don't want to send them out too early, as people might forget about them. But you also don't want to send them out too late, as they might already be used by someone else.
  4. Test your coupons before you send them out, It's always a good idea to test your coupons before you send them out to your customers. This way, you can make sure that they work properly and that there are no typos or other errors.

Sending coupons via SMS is a great way to reach your customers and promote your products or services. Just follow these simple tips and you'll be on your way to success!

Payment Reminders

If you're like most businesses, you understand the importance of customer service. You also know that one of the quickest ways to lose a customer is to neglect their payments. That's why it's critical to have a system in place for reminding customers of upcoming payments.

One of the most effective methods for payment reminders is using business SMS. This allows you to send reminders directly to your customers' phones, ensuring that they see the message and can act on it quickly.

There are a few things to keep in mind when crafting your payment reminder SMS messages:

  1. Keep it short and sweet: No one wants to read a novel on their phone, so keep your message concise and to-the-point.
  2. Be clear about the amount due: Your customers should be able to quickly and easily see how much they need to pay.
  3. Include a call-to-action: Tell your customers what you want them to do, whether it's clicking on a link to pay online or calling your office to make a payment.
  4. Give them a deadline: Let your customers know when the payment is due so they can budget accordingly.
  5. Thank them in advance: A little appreciation can go a long way, so thank your customers in advance for taking care of their bill.

Here's an example of a great payment reminder SMS:

"Hi, it's John from Health First. I just wanted to remind you that your payment of $59 is due on 12/01. You can pay online by clicking here or give us a call at 555-555-5555 to make a payment. Thanks for being our customer!"

Sending payment reminders via business SMS is a fast, efficient, and effective way to improve your payment process and keep your customers happy

Appointment Reminders

Using SMS for appointment scheduling can save you time and hassle. With SMS, you can quickly and easily send appointment reminders to your clients. You can also use SMS to schedule appointments with new clients.

Using business SMS for appointment scheduling is simple:

  1. Send reminders to clients about upcoming appointments. This will help ensure that they don't forget about their appointment, and it will also give them a chance to reschedule if necessary.
  2. Use SMS to schedule appointments with new clients. This is a great way to get their contact information and start building a relationship.
  3. Keep your clients updated on changes to their appointments. If you need to reschedule an appointment, let your client know as soon as possible via SMS.
  4. Use SMS to confirm appointments. Once an appointment is scheduled, send a confirmation message to your client so that they know it's been finalized.

Tips to Remember

SMS campaigns can be a highly effective outreach tool - but only if they're done right. Here are a few final tips to make sure your SMS campaigns are as successful as possible:

  1. Keep it short and sweet: remember, people are much more likely to read and respond to a short, concise message than a long, rambling one.
  2. Be personal: SMS is a very personal medium, so make sure your messages are addressed to the individual recipient by name.
  3. Make it timely: timing is everything with SMS - send your messages at a time when they're likely to be read and responded to.
  4. Use an effective call to action: your SMS message should always include a strong call to action, urging the recipient to take the desired action. 
  5. Test, test, test: as with any marketing campaign, it's important to test your SMS campaigns before you launch them. Try different versions of your message and see what works best.

Following these tips will help ensure that your SMS campaigns are highly effective and successful. So what are you waiting for? Start planning your next SMS campaign today!

Book a demo here with Textdrip to see how you can get started with SMS outreach today!


Philip Portman

Phil is the Founder & CEO of Textdrip and multiple other successful startups. He has built Landline Remover, Argos Automation, and Recruitdrip from the ground up. Read More

Contact Us