01 Jan 2025
TJ Gaushas
01 Jan 2025
TJ Gaushas
Gone are the days when compliance with text messaging regulations was a formality for businesses. These days, the scenario has completely changed, and messaging compliance has become a necessity, primarily when you rely on 10DLC messaging. It can make or break your business’s communication strategy. In fact, the recent shutdown of unregistered 10DLC messaging has disturbed many businesses’ communication, and they are struggling to find a solution. However, don’t worry! Here is where Textdrip can be your helping hand and help you prevent risks, stay compliant, and avoid disruptions in messaging.
Now, one question will surely pop into your mind – why should you care about unregistered 10DLC traffic and the recent shutdown?
For that, first, you need to understand why, as a business, you need to take 10DLC compliance seriously and how Textdrip can help you keep your communication smooth and uninterrupted.
Imagine this: you have a well-crafted SMS campaign and are running it to promote an exciting offer. You hit the SEND button, but instead of reaching your audience, your SMSs get blocked. Why? Unregistered 10DLC traffic! What will you need to deal with because of this non-compliance? – Lost opportunities, wasted efforts, and unsatisfied customers.
In short, unregistered 10DLC messaging is a major issue for businesses because of the strict carrier enforcement policies. If you are still relying on it without registration, it’s time to wake up! Otherwise, your messages could be blocked, you could face legal/financial penalties, and your customer relationships could be damaged.
In this blog, we will discuss what unregistered 10DLC texting is, why carriers are shutting it down, and how Textdrip can keep your business safe and sound from these troubles.
Let’s first start with understanding what unregistered 10DLC texting is.
10DLC texting means sending text messages using 10-digit long codes. These 10-digit codes look more professional and trusted than traditional numbers. What is the downside? Recently, all major carriers have enforced restrictions on sending SMS and MMS to US phone numbers from unregistered 10DLC phone numbers. If they send unregistered 10DLC traffic, their traffic is flagged at an extremely high rate for spam, and may not even deliver or be blocked entirely.
In short, 10DLC phone numbers must be registered through The Campaign Registry, an entity appointed by carriers to manage business registration information, before businesses can send business text messages. Registered traffic means businesses have submitted their EIN details to become registered, with their numbers placed under the registered Brand and Campaign with The Campaign Registry. Sending registered traffic is a separate requirement from opt-in consent, as registration only verifies that a business’s information has been submitted and vetted by the Campaign Registry. New registrations start with a trust score of 1, which can increase based on measurable factors such as business longevity, sending reputation, adherence to regulations, the frequency of spam reports, and opt-out rates. Also, businesses may be required to undergo brand vetting with third-party services like Ageis or WMCGlobal to ensure compliance with industry standards.
10DLC unregistered traffic means your messages are being sent without proper registration through The Campaign Registry, regardless of whether or not the customers have given consent to receive messages. Therefore, you are at risk of having your messages blocked or even your phone numbers blocked by mobile carriers. These days, carriers have become more strict about identifying and stopping such traffic in order to maintain their network’s integrity and prevent spam.
Let’s understand it better by comparing it with 10DLC registered traffic.
10DLC Registered Traffic | 10DLC Unregistered Traffic |
Lower filtration means your SMS campaigns have the best chances to be delivered to your customers’ smartphones. | Higher filtration of your SMS campaigns. Therefore, your messages are more likely to be filtered as spam and may never reach your customers’ phones. |
It improves brand recognition as it decreases the risk of your message being considered spam. | 10DLC unregistered traffic puts your brand reputation at risk as receivers perceive your message as coming from an untrustworthy source. |
Here is how unregistered 10DLC traffic can impact your business.
In short, ensuring compliance will protect your business, strengthen your business’s credibility, and help you maximize the effectiveness of your SMS campaign. Therefore, don’t give unregistered traffic a chance to put your growth at risk.
In the next section, let us understand why unregistered 10DLC messaging is being shut down.
Nowadays, carriers are getting more serious about compliance.
Why?
Read on to get its answer.
There are three main reasons for this.
In recent years, carriers have introduced strict policies targeting unregistered 10DLC traffic. They are working to improve network quality by ensuring all businesses follow the correct 10DLC registration process. When a brand fails to comply, carriers take action. This typically involves blocking unregistered messaging, leading to significant disruptions in messaging services.
If you are not sending 10DLC registered messaging, the non-compliance can lead to the following risks.
As your messages are blocked, the delivery rates will be affected. Another significant risk is that it will affect the individual campaign and your business communication strategy. When your business constantly violates 10DLC regulations, carriers impose heavy fines and legal consequences.
Therefore, it is advisable to stay compliant using the right platforms, like Textdrip, which can ease the 10DLC registration process.
Another risk that is associated with unregistered 10DLC texting is reputation damage. Due to disrupted communication, customers become unhappy, affecting your business’s reputation. Trust building takes time, but losing it can happen in a second. So, be mindful about it.
Now that you understand how serious it is to avoid 10DLC unregistered messaging, let’s discuss how Textdrip can provide solutions to prevent disruptions and keep your brand compliant. Here are four proactive approaches that Textdrip takes for 10DLC unregistered messaging.
Textdrip eases the entire registration process to ensure your business complies with the carrier guidelines. This automated SMS marketing platform has a user-friendly interface that lets you register your brand and campaign directly through a simple step-by-step process. As the platform is automated, it removes all hurdles and hassles linked with manual registration. Therefore, you can focus on the growth of your business.
Here is the step-by-step process that you need to follow. 10DLC registration is a must for every business, and Textdrip helps you with the simple steps as mentioned below.
Step – 1 – Login to app.textdrip.com. Under “user profile”, you will get the “Campaign Registry” option. Once you click on it, you will see the dashboard that includes all the steps. In the first step, you must fill in details like your company name, EIN (Employer Verification Number) number, Email, Street, State, City, Postal Code, etc. After that, click on “Next” button.
Step – 2 – In the second step, you need to fill in information such as your company’s website URL, Terms and Conditions URL link, Privacy and Policy URL link, Sample Message, etc. Once you fill in all the details, click on the “Next” button.
Step – 3 – The third step includes information like Campaign Description, Call-to-Action, and Business (Vertical) Type. After filling in all the details, click on the “Next” button.
Step – 4 – In the fourth step, you must recheck all the details you have filled in the first three steps. If you find it is good to go, click the “Submit” button.
Step – 5 – Once you submit your application for the campaign registry, the campaign registry request will be sent to our expert team.
Step – 6 – You will get a popup, as shown in the below image. It shows that your 10DLC campaign submission is currently in progress. Our expert team is working on it. Once the process is successfully completed, our team will send a notification.
During the whole process, our compliance team ensures that the brand and campaign registration meet carrier guidelines.
Once you have registered on the platform, Textdrip provides you with tools to track SMS frequency and SMS campaign types. It ensures your text message does not accidentally pick the wrong route – an unregistered traffic lane! Besides, our skilled compliance team checks whether your business is compliant or not. If not, they guide you on how you can be compliant. Also, the platform checks your message content before sending it to customers for compliance. Therefore, it reduces the risk of accidental violation.
When you stay ahead of the game, you can prevent potential violations. By monitoring your messaging instantaneously, Textdrip helps you prevent unregistered 10DLC traffic risks. Besides, the platform offers proactive updates based on the changing carrier requirements so you can plan or change your strategy when needed.
Need help in navigating compliance issues? Textdrip’s dedicated compliance team is there to assist you. Whether you need assistance getting campaigns approved or solving carrier-related issues, our skilled and seasoned team guides you to keep your messaging running smoothly.
In summary, if you want to stay ahead and prevent the risk of unregistered 10DLC messaging, you must remain compliant with the carrier (10DLC) regulations. Textdrip not only offers solutions but is a comprehensive platform that ensures your brand remains compliant. With impressive features like automated registration, automated compliance, expert support, and campaign management, Textdrip ensures you stay connected with your customers without interruptions.
Remember, non-compliance can lead to damage to your brand’s reputation and blocked messages. However, with Textdrip, you can take a proactive approach and focus on building and strengthening customer relationships.
Try Texrdrip’s free trial or book a demo to stay compliant and connected. Don’t let 10DLC unregistered traffic impact your business’s ROI. Let Textdrip guide you in navigating the complexities of carrier regulations.
Yes, but unregistered messages may face increased scrutiny, filtering, or blocking. Registering as soon as possible minimizes disruption.
Typically, the registration process takes a few days to a week, depending on carrier response times. Textdrip ensures a smooth process by guiding you through each step.
Textdrip provides support to identify the reason for rejection and help you reapply with updated information.
Sign up or log in to your Textdrip account, navigate to the Campaign Registry section under the User Profile menu, and follow the guided steps to complete the registration of your business and campaigns.