
05 Oct 2023

Dhaval Gajjar
05 Oct 2023
Dhaval Gajjar
10DLC or 10-Digit Long Code registration is a way for businesses to register their SMS campaigns sent through 10-digit long numbers in the US. It has a special campaign registry process to ensure business messaging is compliant with the US messaging standards. Textdrip is one of the early adopters of the 10DLC compliance, showing its readiness to embrace the SMS marketing regulations.
The support team at Textdrip is working tirelessly to complete the 10DLC registration for all our customers. We have already completed the registration process for most of our customers and are in the process of onboarding and registering new customers.
The estimated timeline to get them registered for 10DLC can vary from 1 to 2 weeks. Until then the new Textdrip users will be provided with temporary unregistered numbers to communicate with their subscriber base.
As the name suggests, a temporary number is an unregistered number provided by Textdrip to new unregistered customers initially. The purpose of providing this number is to get new customers started with their SMS marketing needs until they are verified and registered for 10DLC.
Once the 10DLC registration is complete for the new customers, they’ll be provided with a new registered number for all their SMS communications. The old number temporary number will be Ghosted.
A ghosted number is a temporary number provided to new customers before they get registered for 10DLC. Once customers are registered, their old numbers will be converted to Ghosted numbers.
With a ghosted number, you’ll only be able to reply to the messages you may have sent during the registration process. You won’t be able to schedule messages, set drip campaigns, or do anything else through the Ghosted number, but you can do so with your new registered number.
Moreover, this ghosted number will expire after a few weeks so I highly recommend that you take a backup and export all your SMS communications.
Once new customers are successfully registered for 10DLC, they’ll be allocated a new 10-digit phone number to continue their text message marketing. As mentioned, the temporary number will be marked as Ghosted after registration and will be discontinued after a few weeks.
With this new registered number, you’ll be able to send, schedule, set drip campaigns, and do a lot more. Also, you can add more numbers to your Textdrip account at the cost of just $0.5 per number to scale your SMS marketing efforts.
10DLC regulations are designed and implemented for business text messaging to improve the ecosystem with more security and reduced spam. It offers higher reliability, deliverability, simplicity, stability, and enhanced brand reputation.
Businesses registered for 10DLC can enjoy higher SMS throughput — a higher messaging deliverability than the non-10DLC registered businesses. The process involves registering your SMS campaigns with The Campaign Registry authorities by providing necessary information like EIN (Employer Identification Number).
Doing so is crucial as it requires businesses to inform authorities what their business is and what kind of messages they’ll be sending to their customers. This enables carriers of both sender and receiver to know that the messages are coming from registered businesses and won’t block them from getting delivered to the intended recipient.
However, carriers may flag your messages as spam and block them from getting delivered to the recipients if you haven’t completed your 10DLC registration. Textdrip team has been helping businesses communicate securely and effectively through 10DLC registrations.
As part of the same, we have made several necessary reforms to our platform and offering features such as opt-in page builder, opt-out keywords, spam score detection, etc. to comply with 10DLC.
10DLC registration certainly offers several benefits. Here’s a comparison chart to explain the benefits of 10DLC registration over unregistered businesses:
Unregistered Businesses | 10DLC Registered Businesses |
Reduced Deliverability: |
Enhanced Deliverability: |
Higher Risk Of Being Marked As Spam: |
Message Prioritization: |
Lack Of Trust: |
Trust And Reputation: |
Limited Message Volume: |
Higher Throughput: |
Brand Reputation Risk: |
Brand Recognition: |
Negative Customer Experience: |
Customer Trust: |
Potential For Account Suspension: |
Long-Term Sustainability: |
Understanding how 10DLC registration works with Textdrip is crucial for businesses aiming to maximize their SMS marketing efforts. In this article, we have explained how the 10DLC registration works with Textdrip, why it’s necessary to comply, and what benefits you’ll gain after completing the 10DLC registration.
Haven’t registered for 10 DLC yet? Contact our support team now at customersupport@textdrip.com to get assistance with your 10DLC registration. Just provide your EIN and other necessary business information, and we’ll take care of the rest of the things.