17 SMS Marketing Tips to Help You Advertise Your Handyman Services (With Ready-to-Use Templates)

Running a handyman business is not just about having tools to fix things, but also about knowing how to advertise handyman services effectively. You can have the best skills in the town, but when something breaks, if people don’t remember you, your business will slow down. Here is where handyman SMS marketing comes into the picture.

Suppose a homeowner observes a leaky faucet on a busy Wednesday morning. They receive a quick text from your business saying, “Same-day plumbing fix available – reply PLUMB to book.” And, your handyman service is booked!

SMS marketing is quick, personal, and keeps your business top-of-mind. Therefore, whether you’re a startup or looking for new handyman advertising examples, here are 17 SMS marketing tips to help you advertise handyman services like a pro.

Let’s get started.

Handyman Advertising Examples With Ready-to-Use Templates

1. Service Availability Alerts

Usually, general repairs pop up unexpectedly. If you send a timely message offering the service availability slot, it is easy for customers to say YES without overthinking. Include a service availability alert and a quick booking link in a text message.

Do you need something fixed around the house this week?

We have open slots on [Days]!

Revert FIX to book – [Your Business Name].

2. Send Recurring Maintenance Reminders

Use SMS to send recurring maintenance reminders. It helps you build recurring business and position you as the proactive partner in home upkeep. Besides, it helps your clients remember seasonal chores which they likely forget otherwise. When you send monthly or seasonal maintenance reminder texts, it keeps your name fresh and builds trust and a repeat service cycle.

Is it time to clean your gutters or change the HVAC filter?

We’ve got availability this week.

Reply CLEAN to schedule – [Business Name].

3. Seasonal or Post-Holiday Installation

You can send seasonal or post-holiday installation offers to increase bookings. Usually, installation demand increases after Black Friday, the New Year, or back-to-school sales. This message grabs customers’ attention when they most likely need help. You can use the following SMS template after major shopping seasons or after local store sales events.

Have you recently had a new TV, washer, or light fixture?

Let us mount or install it safely.

Reply INSTALL to schedule – [Business Name].

4. Send Project Inspiration Text

Most carpentry jobs take time, and a seasonal push inspires people to start planning in advance. You can even send before-and-after pics through MMS for inspiration.

Are you considering updating your deck or fixing your fence before summer?

Let’s build something great together.

Reply BUILD to get started. – [Business Name].

5. Run Urgency-Driven SMS Campaigns

Plumbing issues cannot wait. Therefore, whenever you pair urgency with availability, you get immediate responses. In short, be the “911 (Emergency Service Number)” of minor plumbing issues. Availability is your unique selling point.

Tired of a leaky faucet or slow drain?

We have same-day plumbing service available.

Reply PLUMB to book now – [Business Name].

6. Send Safety and Upgrade Alerts

You can promote proactive maintenance and upselling through SMS marketing. Besides, you can also promote minor upgrades while helping customers feel protected. Offer a whole home check-up package and upsell multiple services in one visit. Here is how you can send safety and upgrade alerts.

Flickering lights or outdated outlets?

Schedule a home safety check today.

Reply SAFE – [Business Name].

7. Pre-Holiday Preparation Campaigns

People want their homes to look their best during the holidays. This message offers timely, helpful service during the high-demand period. Run this pre-holiday preparation SMS campaign 2-3 weeks before major holidays such as Thanksgiving or Christmas.

Are you getting ready for guests?

We can hang your holiday lights or update your home décor.

Reply HOLIDAY – [Business Name].

8. Promote Bulk Task Discounts

You can encourage customers to bundle multiple tasks into one visit. It will increase the overall job value. You can even run “Odd Job Days” monthly SMS campaign to keep your calendar full.

Do you have a list of small tasks?

Book them all on Fix-It-[Day] and get [X]%”off.

Reply JOBS to schedule – [Business Name].

9. Run a Repair SMS Campaign

Generally, floor issues often get ignored until they become dangerous or too ugly to ignore. Sending them a “fix-cracked-tile or noisy-floorboard” campaign shows that you care for them and are ahead of the problem. This type of SMS campaign is perfect for sending during rainy seasons or after harsh winters, whenever floors may shift or creak.

Did you notice a cracked tile or noisy floorboard?

We’re offering same-week repairs.

Reply TILE to schedule a quick fix! – [Business Name].

10. Send Seasonal Caulking or Sealing Campaigns

Most people do not think about caulking until there is water damage. You can send them a proactive SMS, which makes them feel smart for acting early. You can send this SMS in spring, fall or right before storm season. Besides, you can segment your list to target older homes or previous clients.

Tired of drafty windows or old tub caulk?

Stop water damage before it starts.

Book our seasonal sealing service.

Reply SEAL to schedule! – [Business Name].

11. Customer Birthday/Anniversary Offers

You can let your customers know that you care with a personal touch and loyalty discounts. Sending personalized messages helps build stronger relationships and customer loyalty.

Happy Birthday [Customer Name]!

Here is [X]% off your next handyman service this month.

Book with code BDAY15 – [Your Business Name].

12. After-Hours Emergency Services

Inform your clients that they can count on you even after work hours. Sending this type of message helps you position yourself as the dependable in tough moments and makes your business more valuable.

Burst pipe or power issue late at night?

Don’t worry! We’ve got your back.

Emergency handyman services are available after 6 PM.

Reply EMERGENCY for help – [Business Name].

13. Tools and Equipment-Based Promotions

People love upgrades, especially when they get benefits from them. You can show professionalism and give a reason to book via running tools and equipment-based promotions. When you have invested in a new tool, such as a pressure washer, tile cutter, etc., you can promote services that benefit from it.

Good News! We’ve upgraded!

Now, we offer precision tile repairs and cleaner grout work.

Thanks to our new gear.

Do you want your bathroom refreshed?

Reply TILEPRO – [Business Name].

14. Old House Tune-Up Campaign

Usually, older homes need more love. Use the STP marketing approach by segmenting clients with homes older than [X] years. You can offer a handyman health check on common ageing-home issues.

Got a home 25+ years old?

Tired of drafty windows, loose railings, and worn caulk?

You can book a full-home handyman tune-up today.

Reply OLDHOME to schedule. – [Business Name].

15. Quote Follow Up

Sometimes customers need just a gentle reminder. When you follow up by sending a reminder message, it can turn their hesitancy into action. So, send a follow-up text message to prospects who have received a quote but have not booked yet.

Hey [First Name], just checking in – still thinking about that project?

We would love to help.

Let us know if you have any questions – [Business Name].

16. Appointment Reminders

Do you want to reduce no-shows and last-minute cancellations? Send timely appointment reminders. Using it, you can keep your calendar full and your day on track without awkward surprises.

Hey [Customer Name], just a reminder that we’re scheduled to fix things up on [Date] at [Time].

Looking forward to seeing you! – [Your Business Name]

17. Review Request

Positive reviews help build credibility and attract more clients. So, request reviews while your service is still fresh in the customer’s mind. SMS has high open rates (approximately 98%), so your request will not go unnoticed.

Thank you for choosing us, [Customer Name]!

Do you mind leaving a quick review?

It helps us improve and grow.

Click here – [Link].

Is SMS Marketing Effective for Advertising Handyman Services?

The one-word answer to this question is YES. Let’s understand why.

Most homeowners don’t think about handyman services until something breaks or requires attention. Text message marketing has a 98% open rate and is read within minutes, which makes SMS a perfect fit for instant needs such as general repairs or urgent plumbing issues. Besides, SMS feels more personal than email or social media ads.

When done right, SMS is a low-cost, high-return strategy for handyman marketing. Here we have discussed 17 ways to use SMS marketing along with ready-to-use templates that get real results.

Put Your Marketing on Autopilot With Textdrip

The handyman market is crowded. If you have skill, you can win only half the battle. So, to win the other half, advertise your handyman business. Use the SMS marketing tips discussed above.

You can reach your customers’ pockets when you use SMS marketing. So, use the automated SMS marketing platform like Textdrip. Start with one SMS campaign, test it, refine the strategy, and keep going!

Book a demo or take a FREE trial to know how Textdrip helps you promote your handyman business.

Remember, you are not just advertising handyman services but building relationships. One helpful text at a time!

Happy Texting!