Inspiring Mother’s Day Messages – Perfect for SMS Marketing Campaigns

It’s Mother’s Day, and Emily receives a simple, happy Mother’s Day message from the local restaurant.

Happy Mother’s Day, Emily! You juggle it all and still make it look easy.

We see you, we appreciate you.

Enjoy your special day with a complimentary dessert on us – you’ve earned it!

It’s our little way of saying thanks.

This inspiring Mother’s Day message warmed her heart. Also, it included a free dessert offer with dining. The offer is valid, especially for moms on Mother’s Day. And guess what? Emily enjoyed dinner there. This restaurant not only got a sale, but they won a loyal customer.

It’s the potential of sending the right SMS at the right time.

Mother’s Day is approaching soon, and it’s a special day to shower the love and appreciation on mother in our lives. It connects people across the globe. Of course, the sentiment behind it is priceless, but for businesses, it’s a golden opportunity that shows genuine appreciation, drives sales, and builds strong emotional connections via SMS marketing. Inspiring Mother’s Day messages go beyond promotions and speak to the soul.

This blog will discuss how your brand can create and send happy Mother’s Day wishes that will not fill inboxes but win hearts. So, no matter which business you’re in, this blog will help your SMS campaign bloom and your brand shine.

Why SMS Marketing Works for Mother’s Day?

These days, everyone is glued to their phones. Usually, emails go unread, but SMS offers a 98% open rate and a 45% response rate. Therefore, grab the opportunity to help your customers express their gratitude for the mother in their lives by crafting a heartfelt and effective SMS campaign. However, you’ve to craft a perfect campaign. Your text message should feel authentic, warm, and personal. Here is where inspiring Mother’s Day messages come into the picture.

However, before diving into crafting the perfect happy Mother’s Day messages, keep a few tips in mind.

How to Craft a Perfect Happy Mother’s Day Message?

If you want to make the most of Mother’s Day messages and reach your target audience, here are some tips you need to remember.

• Your SMS should be short and sweet. You do not need to write a lengthy message to convey the Mother’s Day spirit. Ensure you include the right call-to-action that encourages people to visit your website, learn more about your offers, or make a purchase. For example, “click to shop,” “Use code MOM20,” or “Reply YES for your free gift.” Here are some tips to craft effective SMS call-to-action phrases.
• Write a message that feels genuine and add some humour to it. It will help you make your message stand out.
• You can use some personal stories inspired by your employees or customers. It will help your customers relate to your brand and make them feel connected to your brand.
• Use catchy phrases, inspiring quotes, or humorous tips. It will encourage people to share your message with their friends and family.
• Your message should provide some value. Include a special offer, discount, or limited-time gift offer in your SMS to make your customers feel appreciated.
• Use friendly language. Your message does not have to be formal, but it should be casual and cheerful. You can add emojis, hearts, or sparkles to make your happy Mother’s Day message feel extra special.

How to Maximize Your SMS Campaign’s Impact?

If you want your text message campaign to reach the target audience and create maximum impact, you need to schedule it wisely. Send the first message 3 to 5 days before Mother’s Day. Also, you can follow up with the final reminder on Mother’s Day morning.

Let’s understand it through an example.

Before 1 Week

You can start teasing your campaign. Let your customers know that something special is coming.

[customer name], Mother’s Day is coming soon! We’ve got something special in store for all the amazing moms. Stay tuned!

Before 3 to 5 Days

It is the right time to send your main message with the offer.

[customer name], celebrate the incredible moms in your life with a flat 25% off our special Mother’s Day collection – valid for this weekend only.

On Mother’s Day Morning

You can send a heartfelt message or reminder on Mother’s Day.

Today is the day, [customer name]. Celebrate her love, beauty, and strength. Happy Mother’s Day from [ your brand name].

Use the STP marketing approach and segment your contacts (audience) properly.

You can even send different versions of happy Mother’s Day wishes to your loyal customers, new subscribers, and past purchasers.

Of course, your target audience may include moms. However, don’t forget to target the people who are shopping for them. You can send them a message that will help them find the perfect gift.

[Name], are you looking for a last-minute gift for Mom? Let us help you make her smile. Shop now – [link]. It’s not too late!

Let’s be Real – Everyone don’t celebrate Mother’s Day the Same Way!

Undoubtedly, Mother’s Day is a joyful occasion for many, but it can be emotional or painful for others. Therefore, you can send your subscribers a message that includes an opt-out option. It is a thoughtful gesture that will help build trust, and your customers will feel that your brand cares for them.

We know Mother’s Day can mean different things to different people. Do you want to pause Mother’s Day message this year? Reply STOP.

If you want some inspiration about how to create effective opt-out messages, read this blog.

11 Inspiring Mother’s Day SMS Campaign Ideas

Here are 11 ready-to-use Mother’s Day SMS ideas you can use in your business this Mother’s Day.

1. Run a Special Mother’s Day Sale & Let Them Know

You can run a special sale on Mother’s Day gifts, which moms will love. However, if you’re wondering how to ensure that your customers know about your sale? Don’t worry! You can use this sale announcement template and send it a few days before your sale starts. Therefore, your customers can benefit from it.

2. Gift Something Special on Mother’s Day

If you run a business that serves mothers, you can send them something special on Mother’s Day. You can gift it in the form of a coupon code, special discounts, or a free gift.

3. Run a Reward Program

You can run a reward program for your repeat customers and thank them for their support. You can encourage them to join the reward program and offer them a special discount. Here is how you can send them an invitation via text message.

4. Create a FOMO by Sending the Limited-Time Sale Alert

Fear of missing out (FOMO) is a powerful element to drive sales. Therefore, put it into practice. Businesses can send a limited-time sale alert to draw customers’ attention. Let them know that the offers are closing soon. It will encourage your contacts to buy again.

5. Subscription Invitation

If you’re running a subscription-based offer and want to increase its sales, you can send your customers a subscription invitation. This way, they can give their moms gifts throughout the year.

6. Don’t Forget BOGO Perk

Everyone loves it when they get something extra or free. So, use the BOGO approach and give your customers something extra as they browse for their Mother’s Day gifts. You can give them an opportunity to grab the buy-one-get-one deal.

7. The VIP Perk

If you want to keep your contacts engaged and make them feel that they’re getting offers that no other person has access to, let them know about your VIP offers via SMS. While sending Mother’s Day deals via SMS, don’t forget to highlight their exclusivity by adding an extra perk.

8. Share Resources

You can even include a link to your blog or a guide instead of the product link. So that your customers can select products according to their preferences, and you also get the chance to explain your product.

Hey [Customer Name]! Are you planning to surprise your mom this weekend? Check out these great ideas she would love: [blog URL].

9. Keep It Secret

Just like upfront discounts attract customers, maintaining secrecy is also a great way to ignite your subscriber’s interest and encourage them to buy.

Hi [Customer Name], let’s surprise your mom this Mother’s Day! We’ve got a special collection locked away for 24 hours. Click here to check [Link].

10. Highlight Exclusivity

Everyone loves exclusive stuff, right? Therefore, you can make this word the centre of attraction in your Mother’s Day creative SMS campaign.

Exclusive for MOMS out there. Upload a picture with your kid and grab 25% off on our Mother’s Day collection. [Site Link].

11. Target Specific Segments

You can target son-mother or daughter-mother audience groups by sending them specific text messages. You can go the extra mile and understand your subscribers’ personas. It can help you make your SMS marketing campaign more relatable.

Hi [Customer Name]! This Mother’s Day schedule a Mother-Daughter Dinner Date at [restaurant name]. Click here to reserve your spot [Link].

Concluding Remarks

Mother’s Day is a significant opportunity for businesses to engage with their customers through SMS marketing. Craft persoanlized, emotionally compelling SMS, offer exclusive discounts, gift ideas, etc., using an automated SMS marketing platform like Textdrip. It helps businesses attract customers and drive sales during this special occasion. This Mother’s Day go beyond sending generic promotions and let your SMS campaigns be filled with happy Mothers Day wishes.

Through inspiring Mother’s Day messages, you can create a moment that your customer will remember. Textdrip is an affordable mass texting solution that can help you send text messages at scale to get and retain more customers. However, don’t just take our word for it; try Textdrip for FREE or book a demo and experience how it can help your business thrive.