SMS Templates for Travel and Tourism

25 Useful SMS Templates for Travel and Tourism Agencies to Boost CTR

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04 April 2024

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Nicole Esters

Did you know that text messages sent during holidays can generate a higher CTR and conversion rate than on normal days?

This is especially true for travel, tourism, and hospitality businesses. Usually around holidays and festivals, the wanderlust in people kicks in, and they want to travel to uncharted destinations. Thus, they won’t mind tourism companies sending them promotional offers, reminders, and discount messages.

More so, 94% of people open and read most messages they receive, and 81% of US consumers have no issues receiving text messages from businesses. SMS marketing for travel agencies is a rapid communication channel to help you stay in touch with your prospects and customers.

To make the process even quicker, here are some useful SMS templates for travel agencies to help you increase CTR and conversion opportunities:

9 Promotional SMS Samples for Travel Agencies to Increase CTR & Conversions

Leverage the following promotional SMS samples to generate sales and conversion opportunities from your SMS marketing efforts.

1. Promote Travel Plans & Packages

Hello [first],

Are you dreaming about a getaway to paradise? Explore our exclusive travel packages to your favorite destinations. Book now from [Booking Link] and enjoy a 15% discount. Limited slots available! Reply ‘STOP’ to unsubscribe.

Regards
Your Name

2. Romantic Getaway

Hey [first],

Romantic Retreat for Two! Surprise your loved one with a special getaway with intimate settings and luxury stays - Book Today! Visit [Website] or call [Your Contact].  Reply ‘STOP’ to unsubscribe.

Regards
Your Name

3. Promote Discount

Morning [first],

Have you traveled to the [destination] yet? Our new travel packages include this destination. 50+ people have already booked their spot and only 10 more seats are available. Book now from here: [Booking Link] and get 20% off. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

4. VIP Package Upgrade

Morning [first],

Your VIP Experience Awaits! Upgrade to our exclusive VIP package and enjoy additional perks and luxury amenities! Call [Your Contact] to upgrade now. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

5. Travel Promotions 1

Hey [first],

Have you been to [destination]? If not, you’re in luck. We’ve just come up with a travel package with this destination. Book in the next 24 hours to claim 30% off. Click here: [Booking Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

6. Travel Promotions 2

Hey [first],

The [destination] is calling you? Book our latest travel package for just $[price]. Click here to book now: [Booking Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

7. Booking Confirmation

Good news [first],

Your trip to [destination] is confirmed. Here are the details: 

1. [Flight Details]
2. [Hotel Name]
3. [Confirmed Dates]

Now pack your bags and get ready for an amazing adventure!

Regards
Your Name

8. Flight Discount Alerts

Hello [first],

The [Airline] is offering a mind-blowing discount on flights to [destination]. Book your travel package with us starting at just $[price]. Visit here for more details: [Package Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

9. Adventure Travel

Hello [first],

Do You seek the thrill? Book your adventure trip now filled with exciting activities and breathtaking landscapes. Visit our [Website] or call on [Your Contact]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

6 Follow-Up SMS Templates for Travel Agencies to Increase Bookings

It’s been days since your prospects haven’t done any bookings even after taking certain actions that qualified them as potential leads. In that case. here are some follow-up text message templates you can use:

10. Follow-up Message for Website Leads:

Hi [first], 

It's [Your Travel Agency]! We noticed you checked out our website for your next adventure. Any specific destination or type of trip in mind? We're here to help make it memorable! Reply ‘STOP’ to unsubscribe.

Regards
Your Name

11. Follow up a Lead After a Telephonic Conversation:

Hi [first],

It was great chatting with you about your travel plans! Exciting times ahead. Have you had a chance to think more about the destinations we discussed? We're ready to turn your dreams into a reality! Take a look at our travel plan for the coming fall: [Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

12. Follow-up Leads After They Visit In-Person

Hi [first],

Thanks for visiting us! We hope you enjoyed exploring our travel options. Any questions or thoughts on your mind? Let's plan your perfect getaway together. Explore our travel options here: [Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

13. Follow Up Leads After Sending Requested Details

Hi [first],

We hope you received the travel details you requested. Any thoughts or questions? We're here to provide more info or customize your itinerary. Book your journey from here: [Booking Link]. Let's make your trip unforgettable! Reply ‘STOP’ to unsubscribe.

Regards
Your Name

14. Limited-Time Offer Reminder

Hi [first],

The time is running out! Our exclusive offer is ending soon and we don’t want you to miss out on this extravaganza deal. Secure your booking at [Website] or call on [Phone]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

15. Follow-up on Past Bookings

Hi [first],

We hope your last trip was amazing! Are you ready for your next adventure? Let's plan a getaway together! Reply or call [Your Contact] to get started. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

5 Lead Nurturing SMS Templates for Travel Agency

Let’s take a look at some lead-nurturing SMS samples for travel agencies:

16. Customer Retention

Hey [first],

It’s been a while since you last booked a holiday package with us. Get into the relaxation mode with our refreshing travel plans: [Package Link]. Let's make your journey unforgettable! Reply ‘STOP’ to unsubscribe.

Regards
Your Name

17. Abandoned Cart

Hey [first],

It looks like you left some amazing destinations in your cart! Ready to turn those dreams into reality? Complete your booking now and enjoy an exclusive 20% discount. Click [Link] to resume. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

18. Travel Inspiration

Feeling adventurous, [first]?

Discover new horizons with our handpicked travel suggestions. Explore our latest destinations and find your next escape. View options here: [Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

19. Reward Program

Hey [first],

Did you know you can earn loyalty points with every booking? Unlock exclusive rewards and discounts on your next trip. Check your points balance [Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

20. Travel Tips

Hi [first],

Are you planning your next adventure? Keep these insider tips in mind for a seamless and unforgettable journey to [destination]. Read more here: [Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

5 Other Useful SMS Templates for Travel Agency

Here are some sample templates you can use for various scenarios:

21. Travel Visa Information

Hello [first],

Traveling abroad? Ensure you have the right visa. Visit [Website] to check visa requirements for your destination and travel hassle-free. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

22. Flight Delay/Change Alert

Hello [first],

Important Update: Your Flight [Flight Number] to [Destination] has been delayed by [Time]. We apologize for any inconvenience. Check-in with the airline for more info.

Regards
Your Name

23. Feedback Request

Hi [first],

We hope you had a fantastic trip with us! Please take a moment to share your feedback and help us improve. Click here to complete our survey: [Survey Link]. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

24. Ask for Referrals

Hey [first],

We hope you had a fantastic trip with us! Please share your experience with your friends and refer them to us to get this [Promotion] for your next holiday retreat. Reply ‘STOP’ to unsubscribe.

Regards
Your Name

25. Travel Insurance Offer

Hey [first],

Want to travel worry-free? Add travel insurance to your booking for just $30. Protect your trip against unexpected events. Call us at [phone number] to add it to your reservation or book from: [Booking Link].  Reply ‘STOP’ to unsubscribe.

Regards
Your Name

Start Messaging Now

Using these SMS templates, travel and tourism companies can effectively reach their audience and let them know about the latest travel plans and offers. These templates may help you boost click-through rates and increase conversion opportunities for your travel and tourism business promotions.

However, getting started with business text messaging requires an SMS marketing platform like Textdrip. Textdrip allows you to automate promotions, schedule reminders, share information, and nurture leads, all of which enhance the user experience and ultimately benefit your business. Book a demo now for a deeper insight into the Textdrip platform.


Nicole Esters

As Textdrip’s CFO, Nicole oversees the company’s financial operations and resource allocation and reviews the company's financial performance. Read More

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