SMS Marketing For Real Estate Agents: Everything You Need to Know


30 August 2022


Philip Portman

So, you’re a real estate agent. Real Estate can be a competitive field and nailing a solid marketing strategy to gain clients and close sales can be your winning gem or it could be just the opposite.

Like it or not, the lack of an effective marketing strategy plays a major component in your success as a Real Estate Agent. Whether you are a seasoned agent or brand new to the field, this goes for you. 

SMS marketing can be a powerful tool for real estate agents looking to convert leads into clients.

By staying in touch with leads through text messages, agents can keep their names on top of mind and build trust with potential clients. Here are a few ways SMS marketing can help you close more deals:

How SMS Marketing Can Help Your Real Estate Business

With SMS marketing, you can stay in touch with leads at all stages of the buying or selling process. From initial contact to post-closing follow-up, text messages are a great way to stay connected and build relationships with your clients.

SMS marketing is also an effective way to share information about new listings, open houses, price changes, and other timely updates that may be relevant to your clients. 

SMS marketing can also help you to generate referrals and repeat business. By staying in touch with past clients and sending them updates on new listings or developments in their neighborhood, you can stay top-of-mind and turn one-time clients into lifelong fans. With SMS, you can be sure that your clients are getting the latest information as soon as it’s available.

Helpful Hints

Here are some helpful tips on how real estate agents can get the best results with SMS marketing:

1. Keep your messages short and sweet: People are busy and they don’t have time to read a novel on their phone. Get to the point and provide value.

2. Use keywords: When people are searching for a new home, they’re going to use specific keywords. Use those keywords in your SMS campaigns so you can be sure you’re reaching your target audience.

3. Timing is everything: You don’t want to bombard people with too many texts, but you also don’t want your messages to get lost in the shuffle. Find a happy medium and stick to a consistent schedule.

4. Offer something exclusive: Make people feel special by offering them exclusive access to listings, open houses, or events. They’ll be more likely to remember you next time they’re in the market for a new home.

5. Use SMS to stay top of mind: Keeping your name in front of your clients is essential for any business, but it’s especially important in Real Estate. Use SMS campaigns to send timely information about new listings, price changes, or open houses in your clients’ desired areas.

SMS marketing is a great way to stay in touch with your clients and keep your name top-of-mind.

SMS scripts for real estate agents can be a great way to increase your productivity and efficiency. By having a few key phrases and questions at your fingertips, you can quickly and easily communicate with clients without having to type out long, detailed responses. Here are a few SMS scripts for real estate agents that you can use to get started:

Sample Text Message Examples for Real Estate

Here are a few sample text message examples for real estate agents that you can use to get started:

1. "Just wanted to check in and see if you're still interested in buying/selling a home?"

2. "I'm available anytime this week to show you homes that fit your budget and needs."

3. "Are you already pre-approved for a mortgage? If not, I can put you in touch with a great lender."

4. "What's your timeline for buying/selling a home? I can help you make the process as smooth and stress-free as possible."

5. "What are your must-haves in a new home? I'll make sure to only show you homes that fit your criteria."

6. "I have a few properties I think you'll love – when can we schedule a showing?"

7. "I just put a new listing on the market that I think you'll be interested in – would you like me to send you more information?"

8. "Thanks for considering me as your real estate agent! I'll do everything I can to make sure you have a great experience."

9. "Feel free to call or text me anytime if you have any questions or need help with anything."

10. "I look forward to working with you and helping you find your perfect home!"

11. Hey [first]! Check out this new property. Just listed! {Property_address} is now on the market. Call me at {Your_phone_number} to schedule a showing today!

12. Hey [first] Are still you thinking of selling? I can help you get the best deal for your home. Contact me at {Your_phone_number} and I can help you get started. 

Bottom Line

Ready to start using SMS marketing to close more deals? Schedule a demo today to learn more about Textdrip’s real estate text messaging services. We’ll help you get started quickly and easily so you can start converting more leads into clients! Schedule a demo here:

Philip Portman

Phil is the Founder & CEO of Textdrip and multiple other successful startups. He has built Landline Remover, Argos Automation, and Recruitdrip from the ground up. Read More

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