How SMS Marketing Software Can Help Real Estate Agents Grow Their Business


23 May 2023


TJ Gaushas

Recently I read about the economic downturn and housing crisis going on in our country. On one side, rental costs are soaring high, which is forcing Americans to find alternatives to renting a house. They are looking to purchase a new house in a country that has a shortfall of 1.5 to 5 million houses said the report.

But, on the other hand, over 16 million housing units are vacant in the US with an overall vacancy rate being 11.6%. With Orlando, Miami, Tampa, Birmingham, and New Orleans leading in the highest vacancy rates, it presents a lucrative opportunity for realtors to grow their businesses using digital marketing tools.

In addition to the other digital marketing tools, SMS text messages is one of the preferred methods you can use to reach new clients. According to the National Association of Realtors, 93% of agents prefer text messages, followed by telephone at 90% and email at 89% to communicate with clients.

While statistics favor SMS marketing for text message automation, let’s see why should you use it for real estate:

Why Use SMS Marketing Automation Software for Real Estate?

The biggest advantage of SMS marketing I believe is you don’t have to wait around for clients to reach you. The SMS channel offers uninterrupted and fast access to potential customers who are interested in buying properties.

And don’t forget that SMS leads with a higher engagement and response rate than other channels like email. Since real estate is one of the highly competitive industries, it makes sense in my opinion, to use SMS text message automation for a high response rate.

Here are a few more reasons why use SMS marketing automation software:

  • The Ubiquity of Mobile: If statistics are to be believed, over 90% of the world’s population today hold a smartphone in their hands that can receive and send text messages. This gives you access to a large population, which makes it perfect to send bulk SMSs on automate even with a mobile app.
  • Send Relevant Communication: Based on the client profiles and needs, you can schedule and send relevant property information, open house invitations, and notify when something new comes up. Prospects can individually respond to your messages and show interest in receiving such communications further.
  • Book Appointments: The SMS channel makes it hassle-free to book appointments with prospects when they seem interested in your listings. Simply ask customers about what time they are available and finalize the visitation hours to show around the properties.
  • Saves Time & Money: Using real estate SMS marketing software like Textdrip, you can automate sending SMSs by creating drip campaigns. Doing so is also cost-effective as we have competitive pricing that allows you to take advantage of SMS automation for your real estate business.

This is just the tip of the iceberg, there is so much more that you can do with SMS marketing software. You can nurture and build relationships with clients by sending relevant content and tips that drive more interactions and improve sales.

How to Use SMS Automation to Grow Your Real Estate Business

SMS text messages hold great power, but with that power comes great responsibility. (My Spidey senses have turned on)

Well, it may seem enticing and compelling to use SMS to your advantage, but it can really soon turn to abusing the power of this channel. So to be careful and not misuse SMS, here’s a process of how to use SMS automation to grow your real estate business:

1. Comply with TCPA Norms

While you may want to use real estate SMS marketing to grow your business if you aren’t compliant with TCPA norms, you may see many unwanted lawsuits coming your way.

To avoid getting sued, always get permission from prospects before you start sending them marketing messages. Each person on your contact list should have opted in to receive messages from you. Also, provide an option for them to opt-out.

Another thing to keep in mind is to respect people’s private space and not send messages at odd hours. If possible, then strictly follow the business hours and schedule your real estate SMS campaigns during those hours only.

Lastly, set a frequency of sending your messages, e.g. 1 or 2 in a week. However, you can go beyond that limit only when you have some urgent updates or need prospects’ immediate attention, or want them to take action.

2. Select the Right Automation Software for Your Needs

The right SMS automation software would act as a partner in growing your real estate business. If you ask me, my recommendation will always be Textdrip and I have reason to back it up.

Wondering why I believe Textdrip is best? It’s because it has lower barriers to entry, meaning it’s one of the most affordable SMS platforms with a simple pricing of $34.99 per month and only costs $12 to purchase 1000 credit units for sending messages.

The best thing — you can try the whole thing, run drip campaigns, and automate SMS workflow for free for the first month with 1000 credits (that’s on us). You can send mass broadcasts and add a bit of personalization to make it seem like it’s coming from a real human.

That’s not just it. There’s so much more you can do and a lot more other good stuff in the pipeline that I’m excited to share but I hate being that guy. (Sorry Mark)