Increase Your Snow Removal Business Revenue with Targeted SMS Campaigns

09 Dec 2025

Kath Galpo

Winter is always unpredictable. A calm morning can transform a neighborhood into a snowbound landscape in just hours. In fact, studies show that northern states average between 20 inches to 85 inches of snow annually. When a major storm hits and driveways vanish, homeowners need help immediately! Not after a lengthy search or email chain. This is where SMS becomes a revenue-boosting superpower for snow removal businesses. Perfectly timed messages can secure jobs instantly, making timing your ultimate competitive edge.

In this blog, we will discuss how sending targeted SMS campaigns can grow your revenue, help you serve customers faster, and make your business stand out this winter.

Why is SMS an Ideal Communication Channel for Snow Removal Businesses?

Here are some benefits that you will get with SMS that make SMS marketing an ideal channel for snow removal companies.

Benefit	Why It Matters for Snow Removal Businesses
98% open rate	Your messages are seen instantly during snow emergencies.
Fast delivery	Customers receive your service offers in seconds.
Real-time updates	You can send real-time alerts before, during, and after storms.
Boost repeat customers	Remind them when snow is predicted.
Personal, local connection	People trust local businesses that text them directly.

Which Targeted SMS Campaigns Help You Earn More Revenue?

You do not need to send a hundred messages. All you need to do is send targeted messages that match the weather conditions and customer behavior.

Here is how you can make more money by sending targeted SMS campaigns.

1. Sell Priority Storm Packages

When a severe storm is forecasted, offer a faster response by charging premium pricing. You can send priority booking offer details 24 hours before a storm hits.

Here is how you can do it.

Hi Sarah, this is Ryan from NorthPlow Snow Services. A winter storm is approaching your area. As a valued customer, be on our Priority Snow Removal list for faster service if conditions worsen. Reply PRIORITY to save your spot. To opt out, reply STOP.

2. Upsell Winter Add-Ons

After snow removal and cleaning, you can offer salting, de-icing, or walkway cleaning.

Customers already trust you, so take advantage of it and upsell by sending this type of message.

Hi Daniel, this is Chloe from FrostShield Ice Control.

Your driveway is cleared!

Would you like to add salting for $20 to prevent ice buildup for the next 48 hours?

Reply ADD SALT to confirm.

To opt out, reply STOP.

3. Fill Last-Minute Cancellations

Did someone cancel the booking? You can send a quick SMS to another lead and fill the spot instantly.

Hi Ava, Rob here from ClearPath Snow & Plow. Following up on your request, we just had an opening in your neighborhood for same-day driveway clearing. Would you like to take this spot? Reply YES to book instantly. To opt out, reply STOP.

4. Promote Seasonal Subscriptions

You can even promote your monthly or winter packages and earn a stable income even during mild snow seasons.

Hi Michael, this is Emily from WinterGuard Snow Removal.

Quick update. We’re opening a few remaining spots for our Monthly Snow Protection Plan (unlimited visits + priority service).

Reply PLAN to get details.

To opt out, reply STOP.

5. Offer Express Emergency Service

You can even charge extra during sudden snowfalls. People are usually ready to pay more to solve urgent problems.

Hi, Lucas. This is Brenda from RapidSnow Rescue. Just checking in, the snow is building up fast in your area. We have Express Emergency Clearing available now. Reply RUSH for immediate service. To opt out, reply STOP.

Now, the question here is which SMS you need to send for maximum sales.

Scenario	Targeted SMS Campaign
Snow forecast	Send early bird offers
Storm warning	Send priority packages
Snowfall starts	Offer emergency services
After storm	Upselling + subscription
Next storm	Send reminders

Types of SMS Campaigns You Should Send

The following types of SMS campaigns can help snow removal companies increase bookings, boost loyalty, and upsell services.

1. Subscription and Renewal Reminders

These days, everyone is busy, so you can help your customers renew monthly or seasonal plans without making a reminder phone call.

Hi Ethan, Sam here from IceAway Snow Services.

Your Snow Protection Subscription will expire soon.

Would you like to continue another month to keep priority access?

Reply RENEW to continue. To opt out, reply STOP.

If the customer replies RENEW, you can send the following follow-up SMS.

Thank you, Christopher!

Your Snow Protection Subscription plan is renewed for the season.

We’ll send service updates before each visit.

Stay safe!

Reply STOP to opt out.

2. Customer Support, Confirmation, and Job Updates

Sending these types of messages helps you improve trust and reduce calls regarding the status of your service.

Hi, Sophia, Mike here from SnowAway Services. Your driveway clearing is scheduled for 7:00 AM tomorrow. Please keep access clear. Reply HELP if you have questions. To opt out, reply STOP.

3. Feedback and Review Follow-Ups

Want to boost your local reputation on Google, Yelp, and Facebook? Request feedback from your customers after service has been completed. Reviews bring you more customers.

Hi Emma, this is Ray from SnowMax Clearing.

Thanks for choosing us today!

Could you rate our service from 1–5 (1 = OK, 5 = Excellent)?

Your feedback helps local customers choose trusted service providers.

To opt out, reply STOP.

4. VIP Loyalty Messages for Repeat Customers

Your ultimate goal should be to build long-term customer loyalty and repeat bookings. So, after the third or fourth service, you can reward your returning customers with exclusive perks. A small loyalty bonus makes customers stick with your service the entire winter.

Hi Daniel, thank you for trusting FrostGuard Snow Service again! You've unlocked our VIP Loyalty Perk: $10 off your next cleaning. Reply YES to claim it and STOP to opt out.

How to Make Your SMS Campaigns Work?

Here are a few strategies that you need to keep in mind to increase your revenue.

1. Segment Your Customers

You should never send the same message to everyone. So, you can use the STP marketing approach and segment like this:

Segment	Message Type
Homeowners	Driveway, roof snow, and walkway cleaning
Commercial	Parking lots, large areas, weekly contracts
Frequent Buyers	Automatic subscription reminders
New leads	Discounts, free quotes

2. Automate Your SMS Campaigns

Use SMS marketing platforms like Textdrip to automate your campaigns and set triggers so messages will be sent accordingly.

3. Use Urgency, But Don’t Overlook Empathy

Snow removal is a genuine need, not a luxury. Use the urgency responsibly.

You can send a message like this:

Hi Olivia, this is WinterShield Services.

Good news! We’re offering scheduled ice prevention for your driveway this week.

Would you like to secure a slot?

Reply YES for pricing details and STOP to opt out.

It says that “We can help before ice builds up.”

Never send a message that gives a message like this: “Buy now or lose your chance! ”

4. Personalize Your Messages Without Being Cheesy

When you send a personalized text message to your customers, it shows that you care about them, and it increases their trust in you. You can personalize the text message by including the customer’s name and location.

Hi John, snow is forecasted in the Oak Street area tonight. Do you need us again? Reply YES to book a slot and STOP to opt out. - WinterPro Plowing

5. Don’t Forget to Include a Clear CTA

Always guide your customers with a clear call to action, such as “Reply YES,” “Call Now,” or “Click to Book,” so they know exactly what to do next. We have covered a detailed blog on tips for crafting effective SMS call-to-action phrases.

6. Track Responses and Improve

You should send different messages at different times and perform A/B testing. It will help you understand which message works the best and drive more sales.

For example,

In the first message, offer a discount. Here, your goal is to check whether price savings get more replies.

Hi, Laura. This is SnowGuard Services.

We’re offering 10% off driveway plowing for returning customers.

Would you like to claim this offer?

Reply YES to get details and STOP to opt out.

Here, you can use the smart strategy that does not reveal the full discount details until customers reply ‘YES.’ It keeps your messages compliant.

Send another message in which you offer a priority slot without any discount. Your goal is to test whether priority scheduling beats discounts.

Hi James, SnowLift Plowing here.

We’re reserving priority snow-day service slots for returning customers.

Want us to lock a spot for you?

Reply YES to continue or STOP to opt out.

What you will learn from your A/B testing:

Offer Type	What You Learn	Best For
10% discount	If customers respond more to savings	Budget-focused neighborhoods
Priority Slot	If customers pay more for guaranteed service time	High-demand, snow-heavy areas

7. Keep SMS Compliance Tips in Mind

Before messaging customers, you must remember to get opt-in consent, provide an opt-out option, and follow SMS marketing regulations like TCPA and 10DLC. Keep the messages short, clear, and useful. With fully compliant messages, you can confidently communicate, knowing your business is legally protected.

Automate SMS With Textdrip

Manually sending messages during the snowstorm is almost impossible. This is the challenge Textdrip is designed to solve.

Textdrip Feature	Business Benefit
SMS Automation	Messages go automatically based on the specific triggers set.
Contact Segmentation	Different messaging for homeowners, commercial clients, and subscribers.
Quick Auto Response + Bookings	Customers reply YES, and the job slot is created instantly.
Compliance Tools	Built-in opt-out consent tracking and SMS laws are followed automatically.
Analytics Dashboard	Helps you know which message brought revenue.

With Textdrip, you will get more bookings, less manual work, and compliance assistance.

Fill Your Schedule This Winter With Textdrip

Snow doesn’t wait, and neither should your business. With targeted and compliant SMS campaigns, snow removal companies can earn more from each customer, secure repeat bookings, reduce slow days, and protect their brand through professional communication. But don’t worry, you don’t have to manage any of this manually.

You can use an automated SMS marketing platform like Textdrip to send reminders, alerts, bookings, and upsells while focusing on great service. Are you ready to grow your snow removal business this winter? Book a FREE Textdrip demo and see how automation can bring you more revenue.