Beauty Salon Text Messages to Promote Seasonal Services

03 Feb 2026

Kath Galpo

Seasonal changes don’t just affect the weather; they also affect hair, skin, moods, and routines. When clients feel these changes, they expect only one thing from their salons: a gentle reminder. And here is where beauty salon text messages fit perfectly. Research by Grand View Horizon suggests that the professional beauty salon market is expected to reach $108.6 million in revenue by 2030.

professional-beauty-services-market-north-america

Image Source: Link

Don’t you think you should grab this golden opportunity and start promoting your seasonal services via text messages? Now, one question surely pops into your mind: what type of text messages should I send to promote my seasonal services? Well, you don’t need to send loud promotional messages or pushy offers. All you need to send is a timely and friendly text message that feels like a salon checking in. To help you do just that, we have curated a list of seasonal beauty salon messages that feel warm, personal, and fully compliant with SMS marketing rules. Let’s get started.

Why do Seasonal Salon Text Messages Feel Personal, Not Promotional?

Seasonal texting works because it feels natural. When you send a seasonal salon text message to clients, they don’t think, “Why is my salon selling to me?” They think, “Oh yes! My hair has been feeling dry lately.” This is the true magic of seasonal SMS.

These messages align with what clients are already experiencing. So, when done right, beauty salon text messages feel like a friendly reminder, a helpful suggestion, and a thoughtful nudge instead of a promotional ad.

What Makes Seasonal Salon Text Feel Welcoming

Before we dive deep into SMS templates, let’s get one thing clear. Great beauty salon text messages follow these simple rules.

They acknowledge the season.
They should feel human-written.
They give clients full control.

There will be no hype, no pressure, and no limited offer energy. These messages feel calm and confident.

How Can Salons Text Safely?

SMS compliance does not make your text messages boring; it makes them trustworthy. Therefore, every text message you send to your customers must include your salon name, a clear reason for the message, and simple opt-out instructions. You can even personalize it by adding your client’s name to enhance their experience.

The best part? When the opt-out is clearly visible, clients actually feel more comfortable responding. Now, let’s look at some fully compliant SMS examples you can use to promote your seasonal beauty salon services.

15+ Beauty Salon Text Message Examples to Promote Seasonal Services

SMS marketing is a communication channel you can’t overlook for service-based businesses like salons. SMS offers an 98% open rate and a 45% response rate, making it one of the most effective communication channels. Here are a few salon text message examples that you can use to promote your seasonal services:

1. Spring Season Templates

Spring is all about a fresh start. During this season, clients notice dull winter hair, dry skin, and upcoming weddings and events. You can capitalize on this by sending the following types of beauty salon text messages.

Spring Hair Repair Check-In

Hi Olivia, this is Bloom Beauty Studio
Spring is a great time to repair winter-damaged hair.
Let us know if you’d like a trim or deep conditioning this month.
Reply STOP to opt out.

Bridal Season Preparation

Hi Hannah, The Velvet Chair Salon here.
Spring events are starting, and we’re booking early for hair and skin prep.
Happy to help you plan if needed.
Reply STOP to opt out.

2. Summer Season Templates

In the summer season, most clients are busy, so you should respect that. You can send them a message during the early evening.

Frizz-Control Reminder

Hi Kayla, this is SunKissed Salon & Spa
Humidity season is here.
If frizz is becoming a challenge, we’re offering smoothing treatments all summer.
Reply STOP to opt out.

Vacation-Ready Reminder

Hi Rachel, Coastal Luxe Salon here.
If you’re traveling soon, we can help prep your hair and skin. Just let us know.
Reply STOP to opt out.

3. Fall and Festive Season SMS Templates

Fall is all about socializing. You can send them event-ready SMS templates during mid-week afternoon.

Fall Colour Transition

Hi Isabella, this is Maple & Mane Salon
Fall is a great time to switch to richer hair tones.
Let us know if you’re thinking about a seasonal refresh.
Reply STOP to opt out.

Event-Ready Styling Reminder

Hi Sophia, Luxe Lane Beauty here.
With festive events coming up, we’re booking styling and makeup early.
Happy to reserve a spot for you.
Reply STOP to opt out.

4. Winter Season SMS Templates

Winter messages should feel cozy. The best time to send a beauty salon message is mid-afternoon.

Dry Scalp and Skin Care

Hi Emily, this is SnowGlow Salon
Cold weather can dry out hair and skin.
We’re here if you’d like extra care this winter.
Reply STOP to opt out.

Holiday Self-Care Nudge

Hi Jessica, Cozy Charm Salon here.
The holidays can get busy. Don’t forget to take some time for self-care.
We’d love to help.
Reply STOP to opt out.

5. Seasonal Re-Engagement SMS Templates

Seasonal messages are the safest way to reconnect with silent clients. When you send them these re-engagement SMS, they feel like warmth, not guilt or pressure.

Gentle Seasonal Check-In

Hi Natalie, this is Haven Hair Studio.
We haven’t seen you in a while and just wanted to check in for the season.
Hope you’re doing well.
Reply STOP to opt out.

Friendly Reconnect Message

Hi Lauren, Simply You Salon here.
With the season changing, we wanted to say hello and see if you need anything for your hair or skin.
Reply STOP to opt out.

6. Seasonal Moments SMS Templates

There are some hidden opportunities most salons miss. Clients expect a text message for these seasonal moments, but they don’t say it loud.

First Warm Weekend

Hi Madison, this is Urban Glow Salon.
That first warm weekend often brings frizz along with it.
We’re here if you want help managing it this season.
Reply STOP to opt out.

Sudden Weather Change

Hi Brooke, this is Pure Radiance Beauty Bar.
Quick weather changes can affect hair and skin.
Let us know if you’d like seasonal care tips or an appointment.
Reply STOP to opt out

7. Soft Upsell Templates

You can pair your beauty services to attract more clients. In fact, pairing feels helpful when it is done right.

Hair Colour + Gloss

Hi Ava, this is The Polished Look.
Many clients pair hair color with a gloss this season for extra shine.
Let us know if you’d like details.
Reply STOP to opt out.

Facial + Add-On

Hi Mia, Serene Skin Studio here.
Seasonal facials pair well with calming add-ons this time of year.
Happy to share options if you’re interested.
Reply STOP to opt out.

8. Birthday and Loyalty-Based Seasonal Message

When you combine personal moments with seasons, you get high engagement.

Hi Chloe! This is Blush & Bloom Salon.
Your birthday month is a lovely time for a little seasonal pampering.
We’re here whenever you’re ready.
Reply STOP to opt out.

How Can Salon Owners Sound Human With SMS Automation?

SMS automation doesn’t mean you should sound robotic. Let’s compare the following two text messages.

Book now for seasonal services

And

Hey Ema, this is Glow and Grace Salon.
With the season changing, many clients ask us about hair and skin care.
We’re happy to help if you need us.
Reply STOP to opt out.

In the second SMS example, SMS marketing for salons works best because automation supports real conversations.

If you’re wondering what SMS tone you should use, let’s briefly understand it through this table.

Season	Client Mood	SMS Tone
Spring	Hopeful	Fresh and light
Summer	Busy	Short and helpful
Fall	Social	Event-ready
Winter	Reflective	Warm and calm

Build Lasting Client Loyalty With Textdrip

The best beauty salon text messages are the ones that support rather than sell. They show clients that you understand the season, respect their time, and are there when they need you. And, if you want to do this consistently, you need automation that feels human.

This is where Textdrip stands out. Textdrip helps salons automate seasonal campaigns, personalize messages, stay compliant with ease, and build relationships through SMS. So, instead of running one-off promotions, Textdrip helps you think in seasons and show up for clients all year long.

If you want your salon’s texts to feel caring and your clients to keep coming back, book a Textdrip demo and see the difference.