5 Ways Text Marketing Grows Your Home Cleaning Business

Running a home cleaning business that offers services like window cleaning can be profitable if you secure a sufficient number of clients. However, it can be challenging at the same time, as there are so many competitors, making it hard to stand out. But not to worry! SMS marketing for window cleaning services is a powerful and affordable way to connect with your customers, promote your home and commercial window cleaning services, and grow your business.

In this blog, we will discuss how SMS marketing can help you attract more clients by convincing them that you offer the best window cleaning services tailored to their specific needs. Whether you offer regular home cleaning or commercial window cleaning services, this guide will show you how text messages can boost bookings, build customer trust, and keep your schedule full.

The Window Cleaning Business Challenge: Why Standing Out is Hard

The reality is, people often overlook the importance of cleaning their windows. It’s one of those chores that is easy to ignore until grime starts to block the light. However, the fact is that when they start looking for the best window cleaning services, they get overwhelmed with so many options. They browse Google, scroll through ads, or ask a neighbor, and they pick someone else.

Do you know the reason behind it?

Let’s understand it.

You might offer great service, but you’re not staying on top of their minds. It means you’re out of sight, which makes you out of their decision.

Text Marketing Secrets: How Your Competitors Are Winning in Window Cleaning Services

Many successful cleaning businesses utilize SMS marketing behind the scenes. They are using text messages to send friendly reminders, exclusive offers, quick tips, last-minute deals and more.

Why?

The reason behind it is simple.

People read text messages. In fact, text messages have a 98% open rate and 45% response rate. It means almost every customer will actually see your text messages. If you send emails or social media posts, there is a high chance that they will get ignored.

Let’s see the top ways to use text marketing to grow your home cleaning business and stand out from your competitors.

5 Innovative Ways to Use Text Marketing to Grow Your Home Cleaning Business

Let’s check out some innovative ways that you can use to grow your home cleaning business.

1. Hyper-Personalized Seasonal Offers for Best Window Cleaning

Cleaning needs change according to the season. So, you can use this to your advantage.

For example,

During the spring season, you can send a text message like

In the monsoon season, you can send a message like

Hi [Customer Name]! Friendly reminder!
Rain can stain your window, but we will fix that!
Our quick monsoon cleanup slots are available.
Text us now.
Reply ‘STOP’ to opt out.

In the winter season, you can send a message like

Through SMS marketing, you can send these offers at the perfect time, just before the customer realizes they need your service.

This method is ideal for promoting window cleaning services.

2. Use SMS for Educating Customers: Why Cleaning Window Screens Matters

Generally, many people clean their windows but often forget to clean the screens. However, these dirty screens can ruin the whole look and affect indoor air. Therefore, you can use SMS to educate your customers.

You can send helpful text messages such as:

Hey [Customer Name]! Did you know dirty screens trap dust and allergens?

You can ask about our cleaning window screens add-on!

Reply ‘STOP’ to unsubscribe.

Or

When you send this type of message, it positions you as a helpful expert, rather than someone trying to make a sale.

It also opens the door for you to upsell other services like a deep-clean package or screen cleaning.

This is where you can stand out! Most of your competitors are only offering services, but they are not explaining why it matters. So, you can grab this opportunity to book more jobs.

3. Send Urgent SMS Alerts for Last-Minute Cleaning Needs

Sometimes customers need help quick. They might be getting ready for visitors, dealing with rain-streaked windows, or scrambling because their scheduled cleaner couldn’t make it.

All of these are micro moments. During those moments, people make quick decisions.

You can use text message marketing to fill those gaps and grab those moments. Send messages like these:

Hey [Customer]! We just had a cancellation this afternoon.

Just checking in if you need last-minute window cleaning services?

Reply ‘YES’ to grab the slot!

Reply ‘STOP’ to opt out.

Micro-management technique through SMS keeps your schedule full and shows customers that you’re available, responsive, and always ready to help when they need it most.

4. Commercial Client Nurturing: Turn One-Time Jobs into Contracts

Residential cleaning is a great business, but commercial window cleaning can generate more stable, long-term revenue.

You may have cleaned a small office, but if you stay in touch with them, you can transform that one-time job into a regular contract.

How can you do that?

You can set up an automated SMS drip campaign.

For example,

Day – 1

You can send this type of message after cleaning

Hey [Customer Name]! Thank you for choosing us for your office window cleaning.

We hope you loved the shine.

Reply ‘STOP’ to unsubscribe.

Day – 7

Send this type of message to encourage them to subscribe to your monthly plans.

Day – 14

You can send a text message educating them about how regular window cleaning is beneficial.

Hey [Customer Name]!

Offices with regular window cleaning leave a lasting impression on clients.

Are you ready for the next cleaning?

This slow and steady follow-up can help you build relationships, not pressure.

You’re guiding them gently toward becoming long-term clients.

5. Use SMS to Collect Real-Time Feedback and Problem Resolution

Do you want better reviews? Do you want fewer complaints? You can use SMS to collect real-time feedback.

After completion of the job, send a text message like this:

Hi [Customer Name]! If something was not perfect, we want to fix that.

Just text us and we will make it right.

Reply ‘STOP’ to unsubscribe.

Sending these types of messages can help you catch unhappy customers before they go to Google or Yelp. It also shows your customers that you care about their experience. Furthermore, it helps your team improve.

When your customers see you’re responsive and they’re not talking to a robot, they’re more likely to stay loyal and recommend your window cleaning services to others.

Crafting SMS Campaigns That Feel Human, Not Spammy

It’s a fact that no one likes to receive robotic or salesy messages. Your text message should feel like they’re from a friend. Therefore, you should follow these tips so that your text messages don’t feel like spam messages.

•  Send personalized text messages by adding the prospect/customer’s name or business name, service type, etc., in the message.
•  Keep it short and friendly. Keep the SMS character limit in mind while crafting a message.
•  Offer value with each message. You can send a text message about tips, offers, or reminders instead of just sending a salesy message.

For example,

When you send this type of text message, it won’t come across as salesy. Instead, it will sound like someone genuinely looking out for them.

The SMS Marketing Tech Stack for Home Cleaning Business

You don’t need to be a tech expert or even tech-savvy to set up SMS marketing campaigns. Here are some simple tools that can help you achieve the desired results.

1. SMS Marketing Platforms

You can use text marketing platforms like Textdrip, which help you schedule, send, and automate text messages. The tool comes with impressive features, including two-way texting, spam message check, a bucket, and drip campaigns, that keep you at the top of your customers’ minds. Let’s understand how this platform works through this video.

2. CRM Integration

You can easily connect SMS with your customer database for easy segmentation and personalization. You can even connect tools like Textdrip with your existing software and CRMs to simplify your text message marketing process.

3. Automated Triggers

You can set up messages to go out after a service, before bad weather, or at the start of each month.

Along with all these, do not forget to track results. It will help you understand what messages get replies, what offers bring in bookings, and what timing works best. So, you can improve your strategy.

If you’re thinking text messages cost too much, you’re wrong. Platforms like Textdrip offer bulk pricing and affordable plans, which are cheaper than email and paid ads, to provide you with the best results.

Besides, if you offer other services such as plumbing, you can use SMS to cross-sell it.

Hey [Customer Name]! We have just finished cleaning your windows!

Do you need help with leaky pipes, too?

Check out our SMS plumbing updates for exclusive offers.

Reply ‘STOP’ to unsubscribe.

Sending this message adds value and keeps your brand top-of-mind for multiple needs.

Closing Thoughts

The home cleaning industry is quite competitive, but smart business owners are using SMS marketing to stand out. Whether you’re offering window cleaning services, handling commercial window cleaning, or reminding clients about cleaning window screens, SMS helps you stay connected, build trust, and increase revenue.

It is simple, cost-effective, and it works. By sending the right message at the right time to the right person, you can convert your texts into jobs and customers into fans.

So, what’s stopping you? Start texting and growing.

Automated SMS marketing platforms, like Textdrip, make SMS marketing easy to start, schedule, and succeed with professional text campaigns.

Take a FREE trial or book a demo to start SMS marketing for your home cleaning business.