Why Every Text Message Should Include Your Business Name

15 Sep 2025

TJ Gaushas

Imagine you receive a text message like this: “Your payment is due tomorrow. Please pay now.” What would be your first thought? You would think it’s a scam, right? This is exactly what many customers feel when businesses send automated text messages without a clear identity.

Text messages for business are not just about promotions, but they are about trust, clarity, and building strong customer relationships. Whether you’re sending reminders, offers, or updates, including your business name can turn a plain SMS into a trusted connection.

This blog sheds light on why including your business name in every text message is essential and effective.

Let’s first start with understanding the role of texting in business.

What Role Does Texting Play in Business?

Think about the last time you ignored an email. Probably just a few hours ago, right? Now, think about the last time you ignored a text message. It’s hard to remember. That is the power of texting. Studies show that 98% of text messages are opened within three minutes, which is far better than email.

Irrespective of industries, businesses use text messages to stay connected with customers. They use SMS to send appointment reminders, shipping updates, etc.

Why?

It is because text messages are quick, affordable, and convenient. These attributes align perfectly with what modern customers want: speed, clarity, and ease.

In business, timing and trust play a vital role. SMS offers higher engagement and is more effective than other communication channels. That’s why businesses prefer to use it. Here is a quick comparison between SMS and other communication channels, which showcases the key role SMS plays in business.

Communication Channel	Open/Response Rate	Engagement Speed
SMS	98% open rate, 45% response rate	Instant
Email	20 to 30% open rate on average	Delayed (hours/days)
Social Media	Engagement depends on the algorithm	Slower, depends on user activity
Paid Ads	Click-through rate – 1 to 3% on average	Medium, depends on the campaign
Phone Call	Varies; usually many go unanswered	Immediate, if answered

Why Business Name Matters in Text Messages?

Undoubtedly, SMS is important, but if you don’t include your business name in the text, it can backfire. An anonymous text message creates doubt. These days, digital fraud is on the rise, so customers need reassurance that the message is genuinely from you.

For example, if you send an anonymous text like this: “Your order is ready,” your customers will think, “Order from who?” This single gap can turn a beneficial message into something suspicious. On the flip side, a text message that includes your business name immediately builds trust and encourages action.

Let’s understand it through a simple scenario.

Scenario	Without a Business Name	With Business Name
Example	“Your payment is due tomorrow, Herry. Please pay now.”	“Lifeline Healthcare: Your payment is due tomorrow, Herry. Please pay now.”
Customer Reaction	They may become confused and think it is spam or fraud.	They feel confident, as they can recognize the sender instantly.
Impact on Business	Low engagement. Payments and responses drop.	Higher trust as customers act faster.

Have you seen the difference? Adding a few extra characters (your business name) can completely change how a message is received.

What are the Benefits of Including Your Business Name?

Adding your business name in the text might feel like a tiny detail, but it makes a significant difference. Think of it like answering a phone call: would you trust a caller who just says, “Hi, pay your bill,” without telling you who they are? Probably not. The same logic applies to SMS.

Whenever customers see your name, they immediately feel safe, informed, and ready to act. Conversely, if you don’t include your business name, even the most important message risks being ignored or flagged as spam. Let’s compare the benefits of including the business name to the drawbacks of omitting it.

Aspect	With Business Name	Without Business Name
Trust	Including a business name builds instant trust. Customers recognize who is contacting them.	It creates doubt. Customers may think of you as spam or fraud.
Engagement	It offers a high open and response rate because people feel safe.	It offers low engagement. Most people will ignore or delete the message.
Professionalism	Including the business name shows your brand is credible, reliable, and serious.	Sending text messages without a business name feels unprofessional. It feels like a random text from an unknown number.
Customer Experience	It reduces confusion. Customers immediately know the context.	Text messages without a business name can create confusion, as customers may not know from which business the text came.
Conversion and Revenue	When you send a text message with your business name, it offers more responses, faster payments, and increased sales.	You will experience missed opportunities because of a lack of trust and clarity.
Brand Recall	Every SMS reinforces your business name in the customer’s mind.	It offers no branding value, and you lost a chance to be remembered.

Common Mistakes Businesses Make With SMS Branding

Businesses have the best intentions, but they make some branding mistakes in their text campaigns. These mistakes weaken trust and reduce the impact of valuable messages. Let’s understand these mistakes with examples and ways to fix them.

Mistake	Example	Resolution
Businesses often skip including the business name and send a generic text message.	A bakery sends a text message like this, “Your order is ready for pickup,” to its 200 customers. Half of them have no idea which bakery it is from. Therefore, they ignore it.	You must add the name upfront like this: “Sweet Treats Bakery: Your order is ready for pickup.”
Businesses overload with links.	An eCommerce store bombards customers with links like this: “Your order #21234 has shipped. Track here – [Link].” Customers feel it is spam and do not click on it.	You should build trust first. “StyleHub: Hey [Name], Your order #21234 has shipped. Track here – [Link].”
They become inconsistent. Sometimes they include the business name, and sometimes they forget.	A fitness studio sends one reminder with its name and the next without it. Therefore, members feel confused and start doubting the message’s authenticity.	You should make a rule. Always include your name, every single time.
Not offering a way to unsubscribe.	A salon continues to send promotional messages without including an opt-out link. Therefore, instead of booking appointments, customers report the number as spam.	You must add an opt-out option. “Lookfab Salon: Get 20% off your next visit! Reply STOP to unsubscribe. ”

These mistakes may seem small, but they can significantly impact your business’s credibility. Therefore, the easiest fix is to maintain consistent branding. Never forget to include your business name in the text message.

What Are the Best Practices for Adding Your Business Name in Texts?

Adding your business name shouldn’t make a text message complicated. Instead, it should make the message clear, trustworthy, and consistent. Here’s how to do it effectively.

1. Place the Name at the Start

Customers should be able to recognize you instantly. Therefore, place your business name at the start.

For example,

FreshMart: Hey Eva, your grocery order will arrive at 6 PM today. Reply STOP to unsubscribe.

2. Stay Consistent

You must use the same brand name format in every text message to avoid confusion. Therefore, avoid switching between variations.

For example,

Always use “ABC Fitness” instead of sometimes using “ABC Gym.”

3. Match Your Tone With Your Brand

Your messaging voice should align with your business personality. For example, salon text messages can be friendly, but a bank should be formal.

For example,

“XYZ Bank: Ethan, your payment is due on the 15th. Reply STOP to unsubscribe.”

GlamGlow Salon: Are you ready for your weekend glow up, Lilly? Appointment at 2 PM today. Reply UNSUBSCRIBE to stop receiving messages.

4. Keep It Concise and Clear

Do not bury your business name in the long intros. Keep your message short and clear.

For example,

Glow Spa: Hannah, your appointment is confirmed for Friday at 3 PM.

Reply STOP to unsubscribe.

5. Combine with Compliance

Never forget to pair your business name with an easy unsubscribe option to boost trust.

ABC Salon: Get 20% off your next visit! Reply STOP to unsubscribe.

6. Avoid Using Abbreviations

Keep your business name short, but make sure it’s still recognizable. Avoid using abbreviations or acronyms that customers may not identify right away. Instead, shorten your name in a way that keeps it clear and familiar.

For example,

Instead of “ABC Co.”, write “ABC Company”

Instead of “HL Clinic”, write “HealthyLife Clinic”

7. Use Merge Fields Smartly

You must use automation to merge business name and customer details for a personal yet branded experience.

For example,

HealthyLife Clinic: Hi Sarah, your follow-up appointment is on Wednesday at 4 PM. Reply STOP to unsubscribe.

In Which Industries Is Including Your Business Name Non-Negotiable?

Some industries cannot afford to send anonymous text messages. Let’s understand how text messages look when you do not include your business name vs. when you do.

Industry	Without Business Name	With Business Name	Customer Reaction	Business Impact	Lesson Learned
Healthcare Clinics	“Emma, your payment is due tomorrow. Please pay now.”	“PQR Healthcare: Emma, your payment of $50 is due tomorrow. Pay securely here: [Link]. Reply STOP to opt out.”	Patients assume it is fraud and ignore it.	Payments are delayed. The clinic thinks patients are careless.	Add the clinic’s name to build trust and speed up payments.
Financial Services and Banks	“Reminder: Tom, your EMI is due on the 15th.”	“XYZ Bank: Reminder: Tom, your EMI of $450 is due on the 15th. Pay here: [Link]. Reply STOP to unsubscribe.”	Customers suspect phishing attempts.	Low response, customers avoid clicking links.	Including the business name in text makes the message credible and drives action.
Retail and eCommerce	“Henry, your order has shipped.”	“StyleHub: Hey Henry, your #5621 has shipped! Track here: [Link]. Reply STOP to opt out.”	Customers are confused about which store it is from.	Missed engagement opportunities, reduced excitement.	Add store name to create excitement and reinforce loyalty.
Service Businesses (Salons, Auto Shops, Fitness Studios, etc.)	“Olivia, your appointment is tomorrow at 4 PM.”	“Fab&Fine Salon: Gentle Reminder, Olivia, your haircut appointment is tomorrow at 4 PM. Reply STOP to unsubscribe.”	Customers cannot identify from which business it is.	Missed appointments make customers lose trust.	Adding a business name shows professionalism and avoids confusion.

The Bottom Line

If you’re tired of manually typing your business name in each SMS, here is the good news. Textdrip’s Merge Field feature lets you automatically include your business name in every automated text message for business.

It means every reminder, update, or promo carries your brand identity. Customers instantly know that the text message is from you. Besides, you stay consistent without lifting a finger.

At last, business text messages are all about building trust and loyalty. Adding your business name can create a massive impact for your SMS campaigns. The next time you send an automated text message for business, ask yourself: Would I trust this if I received it? If the answer is no, probably your business name is missing. Utilise Textdrip’s Merge Field feature to enhance engagement, customer experience, and the efficiency of your SMS campaigns.