Top 10 Solar Marketing Strategies Using SMS for Better Engagement

Green solutions or renewable energy are no longer a trend but have become a priority and necessity. As per the IEA reports, the renewable energy share in the electricity sector is expected to expand up to 46% by the end of 2030. The good news is that solar companies are leading the charge. Through solar marketing strategies, they promote and communicate their solar products, services, and solutions to target audiences. These strategies include SEO, paid ads, social media, email marketing, etc. However, if you’re one of them and not getting high-quality leads, it’s time to include SMS in your overall solar marketing strategies.

Solar text message marketing offers a direct, quick, and high-engagement way to connect with existing and potential customers. Therefore, whether you want to generate leads, boost sales, and build trust, use SMS marketing software like Textdrip to craft creative SMS marketing campaigns. These SMS campaigns help you raise awareness, educate your customers, and drive more sales.

Image Source: Link

 This blog explains the top 10 solar marketing strategies and ideas using SMS to improve customer engagement and grow your solar business.

1. Generate Leads with SMS Opt-ins

Building your subscriber list is the first and one of the most effective steps in solar SMS marketing strategy. Instead of only relying on cold calls and web forms, you can encourage customers to opt in via SMS. You can run digital offline ads through keywords and short codes such as

Text SOLAR to 12345 to get a free solar consultation.

Besides, you can add opt-in CTAs (call-to-action) to your website, social media, and email campaigns. You can even offer incentives such as a FREE solar saving report or a special discount on installation.

You can send an SMS like this to your potential customers and generate more leads.

Do you want to cut electricity bills? Text SOLAR to 12345 for the free solar consultation and exclusive offers! Opt-out anytime.

2. Keep the Conversation Going through Personalized Follow-ups

Once leads opt in, do not keep leads hanging or wondering. Instead of it, send them personalized follow-up text messages to help build relationships. It will help move your prospects down to the sales funnel. You can send an automatic reply instantly by sending an automated text message like this:

Thank you for your interest in solar energy! Our team will contact you soon! Meanwhile, here is the quick guide to solar benefits.

You can send personalized messages based on customer interactions. Follow up at the right time and avoid spammy or excessive messages. Here is how you can send them an automatic follow-up message instantly.

Hey [Name]! Thank you so much for your interest in Solar! We would love to help you switch to clean energy. When is the good time to chat? Reply 1 for Morning, 2 for Afternoon, and 3 for Evening.

3. Make Solar Consultation Scheduling Hassle-Free and Effortless

Many solar businesses struggle with converting leads into consultations. Here is where SMS can be helpful. It simplifies appointment scheduling and reduces no-shows.

How?

You can send the consultation scheduling link via SMS, use automated reminders, and let customers cancel or reschedule their appointments quickly.

Hey [Name]! Schedule your FREE solar consultation at your convenience! Choose your preferred time here: [Link]. Reply STOP to opt out.

4. Educate Customers Through Bite-Sized Solar Tips

Many customers do not have a proper understanding of the Solar. Therefore, they hesitate to invest in it. Here is where SMS comes into the picture and becomes a helping hand. SMS helps educate customers without overwhelming them because of the SMS character limit. You can use SMS to send your customers bite-sized solar tips. Here is one thing you need to keep in mind: SMS has a 160-character limit; don’t craft long messages; otherwise, they will be divided into parts. Also, do not overwhelm customers by bombarding them with many text messages. If you do so, your customers will be frustrated, and it will lead to opt-outs.

Here is a sample text message that you can use to educate your customers.

Did you know? Solar panels can reduce your electricity bill by up to 70%! Find out how: [Link].

5. Increase Sales with Exclusive SMS-Only Offers

Who doesn’t like a good deal? We all love it, right? And, especially when it is SMS-exclusive offers, it creates a sense of urgency. You can offer your customers a limited-time discount, send them flash sale notifications, or even provide VIP access to special promotions. It will encourage your customers to take quick action and ultimately help you boost sales.

You can text your customers like this:

Limited-time offer! Get $600 off your solar installation. It is only valid for the first 10 customers. Call now or reply YES to claim!

6. Build Trust with Customer Testimonials

Many customers will be ready to install solar panels. However, you need to convince a few. Including testimonials work as social proof, and it is one of the best solar marketing ideas that can help you build credibility. Testimonials give customers a reason to trust you as they can clearly see your past clients had positive experiences with your company. You can send mass text messages to your previous customers to gather more reviews and also share testimonials with your potential customers via SMS to boost credibility.

You can include a link to video testimonials or case studies. Send your potential leads before and after savings comparisons from happy customers. To ask for reviews, you can offer a discount code for those who write a testimonial. You can even attach a link to the review page or a survey so customers can easily give reviews.

Check this SMS template that you can share with your potential customers to boost sales.

Lisa from CA saved $1,000 per year with our solar panels! See her story: [Link]. Are you ready to start saving? Call us today!

7. Grow Your Business with Referral Rewards

Word-of-mouth referrals help build credibility. You can use SMS to encourage your happy customers to give referrals. For that, you can even offer them referral rewards. It will encourage them to spread the word about your business, which will help you drive more sales.

Here is how you can inspire your customers to give you referrals.

Do you love your solar savings? Refer a friend and get a $250 credit when they install solar! Share this Link: [Link].

8. Keep Customers in the Loop with Maintenance Reminders

Once leads convert into customers, keep in touch with them. Solar panels require occasional maintenance. Therefore, you need to send them timely reminders and keep your customers engaged. You can share maintenance tips and troubleshooting advice through SMS. Besides, you can even provide updates on the system’s performance and efficiency improvements. Such messages keep you in touch with your customers and help build strong relationships with them.

You can send them the following type of SMS.

Hey [Name]! It’s time for your solar panel check-up! Book your service here: [Link]. Reply STOP to opt out.

9. Target Local Customers through Geo-Focused SMS Campaigns

Are you struggling to target the right audience? Running location-based SMS campaigns can help you with this. When you do geo-focused SMS marketing, you can effectively target the audience genuinely interested in buying your solar product or services.

You can use geo-targeting and send messages to homeowners in sunny regions with high solar potential. Besides, you can promote local events via SMS where people can learn about solar energy.

You can text them like this:

Homeowners in [City Name], save on your energy bills with Solar! Get the FREE consultation today: [Link]. Limited spots available!

10. Promote Events and Webinars through SMS Invites

Are you planning to host a webinar or local event to promote your solar business and thinking of how to get more attendees? Don’t worry! SMS is an excellent way to get attendees to RSVP.

You can send them reminders 24 hours before the event. Besides, you can follow up with the attendees by sending them a post-event SMS to thank them. You can even let them know what they need to do next.

You can send your potential leads this type of text message:

Join us for a FREE solar webinar on [Date]! Learn how solar can save you money. Register now: [Link]. Reply STOP to opt out.

Go Green and Reach Customers Effectively With Textdrip!

The solar industry is constantly expanding and evolving. Therefore, you must learn the secret of making your company stand out through SMS marketing and communication. Text message marketing can help you engage customers, drive conversations, and nurture leads. Whether your aim is to generate leads, educate potential buyers, or boost sales with exclusive offers, SMS marketing can help you take your solar business to the next level.

You need to implement the above-discussed 10 solar marketing strategies to create meaningful connections with your target audience. And position your business as the leader in the solar industry. Though SMS marketing is powerful, managing SMS campaigns manually is challenging and time-consuming.

You can use an automated SMS marketing platform to simplify the process by offering personalized messaging, sending automated follow-ups and reminders, CRM integration, two-way texting, drip SMS campaigns, etc. Through Textdrip, you can create automated SMS campaigns which will help you drive more leads, appointments, and sales for your solar business. So, if you’re ready to boost engagement and sales, book a demo or take a FREE trial of Textdrip.