How to Build a Text Message Subscriber List from Scratch


25 February 2023


Philip Portman

 In today's fast-paced world, text message marketing has become an essential tool for businesses to reach out to their customers quickly and efficiently. With over 5 billion people worldwide owning a mobile phone, the potential of text message marketing cannot be underestimated. Building a text message subscriber list from scratch can be a daunting task, but it is a critical step in creating a successful SMS marketing campaign.

In this article, we will discuss the essential steps that will help you build a text message subscriber list from scratch. From defining your audience to staying compliant with legal regulations, we will cover everything you need to know to start building a powerful text message subscriber list that can help you grow your business.

Define Your Audience

As a marketer looking to build a successful text message subscriber list, it's essential to understand your audience. Without a clear understanding of who your target audience is, their interests, and pain points, you'll have a hard time creating messages that resonate with them and building a subscriber list that drives results. In this section, we'll explore the importance of defining your audience and how to do it effectively.

Why Define Your Audience?

Defining your audience is a critical first step in any marketing campaign, and SMS marketing is no exception. By understanding your audience, you can create messages that are tailored to their specific interests and pain points, which will be more engaging and effective. Additionally, by targeting your messages to the right audience, you can increase the likelihood that they will opt-in to your text message subscriber list and remain engaged over time.

To define your audience, you'll need to do some research and analysis. Here are some steps you can take:

  • Analyze your current customer base: Look at your current customer base and identify common traits such as demographics, interests, and buying behaviors. This information will give you a starting point for understanding your target audience.
  • Conduct surveys and focus groups: Surveys and focus groups can provide valuable insights into your target audience's preferences and pain points. Use these methods to gather feedback on your products or services, as well as to understand what motivates your audience to engage with your brand.
  • Monitor social media:Social media is a treasure trove of information about your target audience. Follow your target audience on social media and monitor their conversations to gain insights into their interests and pain points.
  • Use data analytics tools: Use data analytics tools such as Google Analytics to track website traffic and user behavior. This data can help you understand what content your target audience is interested in and what drives them to engage with your brand.
  • Conduct competitor analysis: Look at your competitors and analyze their messaging and audience. This information can help you understand what messaging is resonating with your target audience and what gaps exist in the market that you can fill.

By taking these steps, you'll be able to create a clear picture of your target audience, including their interests and pain points. This information will allow you to craft messages that speak directly to their needs and motivations.

Choose the Right Platform

Choosing the right messaging platform is critical for the success of your SMS marketing campaign. With so many options available, it can be overwhelming to determine which platform is the best fit for your business. 

Understanding the Different Messaging Platforms SMS marketing platforms come in many shapes and sizes, ranging from basic text messaging services to sophisticated marketing automation tools. 

Here are some of the most common messaging platforms available:

  • SMS Messaging Providers: Basic text messaging services that allow you to send and receive SMS messages from your subscribers.
  • Marketing Automation Platforms: More advanced marketing automation platforms that enable you to create multi-channel marketing campaigns, including SMS messages, email, social media, and more.
  • CRM Systems: Customer Relationship Management systems that allow you to manage your customer data, including their mobile phone numbers, and send SMS messages directly from the platform.

Selecting the Most Appropriate Messaging Platform for Your Business

To choose the right messaging platform for your business, you need to consider several factors, including your budget, the size of your subscriber list, and the features you require.

Here are some tips on how to select the most appropriate messaging platform for your needs:

  • Determine Your Budget: SMS marketing platforms range in price, from free basic services to more expensive marketing automation platforms. Determine your budget and choose a platform that meets your needs and budget.
  • Consider the Size of Your Subscriber List: If you have a small subscriber list, a basic SMS messaging provider may be sufficient. However, if you have a large subscriber list, you may need a more advanced platform with marketing automation capabilities.
  • Evaluate the Features You Require: Consider the features you require, such as segmentation, automation, and analytics. Look for a platform that offers the features you need to create and execute a successful SMS marketing campaign.
  • Ensure Compliance: Make sure that the platform you choose is compliant with SMS marketing regulations and guidelines. This includes obtaining consent from subscribers and providing a way for them to opt-out of receiving messages.

If you're looking for a comprehensive SMS marketing platform that includes all the features mentioned above, Textdrip is an excellent option. With its easy-to-use interface, automation capabilities, and robust analytics features, Textdrip makes it easy to build a text message subscriber list from scratch and execute successful SMS marketing campaigns. Plus, Textdrip is compliant with SMS marketing regulations and guidelines, ensuring that your business is protected from penalties and legal issues.

Create a Sign-up Process

In order to build an effective list, you need to make it easy for people to sign up. Creating a simple and efficient sign-up process can make all the difference in growing your subscriber base. In this article, we will cover some tips for creating a sign-up process that is both user-friendly and effective for SMS marketing.

Make it easy to find

The first step to creating a simple sign-up process is to make it easy to find. Include a prominent sign-up form on your website, social media pages, and any other marketing materials. Use clear and concise language that explains what users can expect when they sign up for your SMS marketing campaign. Including a call-to-action (CTA) button can also help to encourage users to sign up.

Keep it short

The sign-up process should be short and sweet. Don't ask for too much information from users. Collect only the essentials, such as their name and phone number. This will make it less intimidating for users to sign up, and they'll be more likely to complete the process.

Use confirmation messages

Confirmation messages are a great way to let users know that they've successfully signed up for your SMS marketing campaign. This message should include a clear call-to-action that lets users know what to expect next. It's also a good idea to include a message that encourages users to share your campaign with their friends and family.

Offer incentives

Incentives are a powerful way to encourage people to sign up for your SMS marketing campaign. Consider offering a discount, freebie, or exclusive content to users who sign up. This can be a great way to build loyalty and engagement with your audience.

Craft Engaging Messages

Building your list is only half the battle. In order to be effective, your messages need to be engaging, compelling, and tailored to your audience's interests and needs. In this section, we'll discuss some best practices for crafting engaging messages that will help you build a successful SMS marketing campaign.

Understand Your Audience

The first step in crafting engaging messages is to understand your audience. Who are they? What are their interests and pain points? What motivates them? The more you know about your audience, the better you can tailor your messages to their needs.

Use Personalization

Personalization is one of the most effective ways to make your messages more engaging. By using the recipient's name or other personal information in your message, you can create a sense of connection and familiarity that will make them more likely to engage with your content.

Keep it Short and Sweet

SMS messages are limited to 160 characters, so it's important to keep your messages short and to the point. Make sure that your message is clear, concise, and easy to read.

Use Keywords

Using keywords is an important part of SMS marketing. Keywords are words or phrases that customers can use to opt in to your SMS campaign. By using the right keywords in your messages, you can increase your visibility and attract more subscribers to your list.

Create a Sense of Urgency

Creating a sense of urgency is another effective way to make your messages more engaging. By using phrases like "limited time offer" or "act now", you can create a sense of urgency that will encourage your audience to take action.

Include a Call to Action

Every message should have a clear call to action that tells the recipient what you want them to do. Whether it's to visit your website, make a purchase, or sign up for a newsletter, your call to action should be clear, concise, and easy to follow.

Track Your Results

Finally, it's important to track your results and make adjustments as needed. Use analytics to monitor your campaign's performance, and make changes to your messaging or targeting as necessary.

Wrapping Up

Building a text message subscriber list from scratch requires careful planning, consistent effort, and a deep understanding of your audience. However, the benefits of a well-executed SMS marketing campaign can be significant, including increased customer engagement, higher open rates, and improved ROI.

By following the strategies outlined in this article and staying committed to delivering value to your subscribers, you can create a powerful messaging platform that strengthens your brand and drives long-term growth. So why wait? Start building your subscriber list today and watch your business soar to new heights.

Philip Portman

Phil is the Founder & CEO of Textdrip and multiple other successful startups. He has built Landline Remover, Argos Automation, and Recruitdrip from the ground up. Read More

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