11 Types of Text Message Marketing Campaigns Every Insurance Agent Should Run

Imagine a prospect fills out the “Get a Quote” form on your website. Instead of an immediate SMS response, you send the details via email. Hours pass before they check their inbox, and by the time they read your email, they have already chosen another insurance agent. This is the harsh reality of today’s fast-moving world: people read text messages within 90 seconds of receiving them, whereas emails often sit unopened for hours to days.

Therefore, text messaging for insurance agents has become an essential tool to win clients, keep them engaged, and build lasting trust. The right SMS campaign can do everything from encouraging a lead to sign a policy to making a client feel valued on their birthday.

In this article, we will discuss why text marketing for insurance agents is no longer optional and reveal 11 specific text message campaigns every insurance agent should be running today.

Why Text Marketing for Insurance Is Not Optional Anymore

This is the core reality, whether you accept it or not. Clients expect convenience, speed, and personalization. They want answers fast, updates instantly, and reminders that fit into their busy lives.

By using text messaging for insurance agents, you can respond instantly to quote requests. You can send them automated reminders for policy renewals, appointments, and follow-ups. Building trust through consistent updates and personal touches becomes easier, and you can close more deals by being the first to respond.

In short, automated text messaging for insurance agents can save hours of manual work while keeping leads and clients engaged. If you’re still relying on phone calls and emails, you are missing critical opportunities and leaving revenue on the table.

11 Text Message Campaigns Every Insurance Agent Should Launch Today

Here are 11 proven text marketing campaigns that work for insurance agents.

1. Follow Up Instantly After a Quote Request to Keep the Conversation Alive

The first insurance agent to respond usually wins the business. Text messages feel immediate and personal. You can automate the below SMS with your CRM so your leads never have to wait more than 30 seconds for a reply.

2. Remind Clients of Upcoming Appointments So They Never Miss a Meeting

Missed meetings can slow down your sales and service. However, a quick reminder can keep your schedule full. Remember to send one reminder 24 hours before and another 1 or 2 hours before the appointment. Here is how you can send a quick reminder.

Hey James, just a quick reminder about your policy review appointment tomorrow at 3 PM.

Reply ‘YES’ to confirm, ‘RESCHEDULE’ to reschedule, and ‘STOP’ to unsubscribe.

3. Send Timely Renewal Reminders to Prevent Lapsed Coverage

Clients often get busy and forget important dates. Send a friendly reminder message to protect their coverage and your retention rate. Start these reminders 30 days before the renewal date, and then you can follow up at 14 days and 3 days prior to billing.

4. Welcome New Clients with Onboarding Texts That Set the Right Tone

The first impression after the client signs up with you is important. Seize this opportunity and make them feel that they made the right choice. In your welcome text, you can also include essential information about how to file claims, access documents, and contact you in your onboarding texts. Here is how you can do it.

Welcome to XYZ insurance, Ema!

I am your dedicated agent.

Here is my direct number [phone number] for any questions.

Reply ‘STOP’ if you don’t want to receive any further messages.

5. Offer Relevant Add-Ons to Increase Coverage and Client Value

Upselling is not always about selling more, but it is about offering better protection. You can use client data to send highly targeted offers instead of sending them generic pitches.

6. Keep Clients Updated on Their Claim Status to Build Transparency & Trust

The claim process is quite stressful for clients, so you can send regular updates to reassure them. You can even automate status updates so clients never have to chase for answers.

Hey Liam, your auto claim #4827 is currently being reviewed.

The next update is expected by Friday.

Call me anytime if you have questions.

Reply ‘UNSUBSCRIBE’ to stop receiving text messages.

7. Ask for Referrals and Reviews at Just the Right Moment

Happy clients are always your best marketers. To leverage this, you should ask for a referral at the right time, such as immediately after you’ve solved a problem or delivered great service.

8. Re-Engage Cold Leads Who Went Silent After the First Quote

Sometimes life gets in the way. Sending a gentle reminder or a push can reopen the conversation. You can combine the text message with seasonal hooks, such as tax time, new year planning, etc.

Here is how you can do it.

Hey Jake, I am just checking in – are you still looking for life insurance coverage?

I can update your quote to reflect the latest discounts.

Reply ‘UNSUBSCRIBE’ to stop receiving text messages.

9. Send Quick Coverage Tips to Keep Clients Engaged and Informed

When you send educational text messages to your clients, it helps you position yourself as the trusted insurance agent instead of just a salesperson. You can share short, actionable tips monthly and links to full guides or videos.

10. Alert Clients About Severe Weather or Emergency Coverage Info

Sending a timely alert to clients can save their lives, and they will never forget it. For example, you can integrate with weather alert systems for sending real-time, location-based texts. You can send the following type of text message.

Weather alert: Heavy storms expected in your area this weekend.

Check your flood coverage or call me if you need an update.

Reply ‘UNSUBSCRIBE’ to stop receiving text messages.

11. Celebrate Client Anniversaries or Birthdays to Build Loyalty

Wishing your clients on their special days helps you strengthen relationships and retention. You can use your CRM to automate these greetings. However, be sure to keep the text message warm and genuine. Here is how you can send them a personalized text message on their special day.

Elevate Your Insurance Sales Game With Textdrip

Text marketing for insurance agents is a competitive advantage. It helps you boost customer engagement, deepen relationships, simplify communication, and cut through the noise.

Whether it is automated text messaging for insurance agents to handle follow-ups or personal touches like birthday wishes, each SMS campaign can help you:

Win more leads, retain more clients, and build stronger relationships.

However, the key here is consistency. Start with one or two SMS campaigns from this list, automate them, and then add more as you see results.

Always remember that clients do not just buy insurance policies, but they buy trust, speed, and peace of mind. The best thing here is that text messaging delivers all three straight to their pocket.

If you need help in automating SMS campaigns, take the next step,  book a Textdrip demo, and try it yourself to experience the true potential of automation and AI.